Franchising · 7 April 2020

How to mitigate risk in uncertain times

Risky Business

As the coronavirus pandemic continues to spread, businesses around the world are facing significant uncertainty. With the forced closure of many companies, both in the UK and further afield, having a huge impact on supply chains, sales and business survival.

Although much emphasis has been placed on how the pandemic is affecting the travel, retail and hospitality industries, a much wider range of sectors face disruption. IT services will likely be hit hard as any large projects or upgrades are cancelled.

To protect themselves, businesses are likely to be cutting costs and managing tasks in-house instead. Business development and relationship building are also expected to be difficult without the opportunity to meet face to face.

With such high levels of uncertainty, both domestic and commercial construction companies are at risk. Many building sites are being forced to close indefinitely to reduce the spread of the disease, and businesses are unlikely to prioritise new building projects as they try to keep themselves afloat.

Additionally, a large percentage of construction workers are self-employed. As questions are raised about whether the Government is doing enough to protect this demographic, many in the construction industry will struggle to survive.

How to Protect Your Business

Although it’s difficult to predict the overall impact of the coronavirus, there are some key steps you can take to minimise risk to your business.

? Monitor your clients carefully

The effects of the virus have the potential to disrupt businesses at all levels of the supply chain, sometimes with severe knock-on effects. it’s important to monitor your whole supply chain and not just direct customers.

? Get in touch with clients and have an honest conversation?

By acting fast, youll know where you stand and be able to plan ahead.

? Plan and prepare

Be realistic about the situation, and take the time to think about how your business can adapt. Many services can be provided remotely, and there is a lot of technology that facilitates remote teamworking.

? Improve cash flow

Think about the cost-cutting measures you can take to improve cashflow by tightening credit terms, consolidating debt and reducing interest payments to relieve some of the pressure on your business.

? Ask clients to pay outstanding invoices (where possible)

This is particularly important for the self-employed or small businesses, who may need the cash to tide their business over in the coming weeks and months.

? Strengthen your balance sheet

If you can, consider leaving the dividend, for now, keeping some cash and improving liquidity.



Mark Halstead is a partner at financial risk and business intelligence firm Red Flag Alert and has more than 25 years working throughout the financial services industry and is a fellow of the Institute of Sales and Marketing. He launched the first version of Red Flag Alert in 2004 and since then the business has provided real-time business intelligence and risk data to businesses working throughout the UK Accountancy, Banking and Law communities. In 2009, Mark decided to broaden the products and services that Red Flag Alert offers. The service now allows companies to effectively assess the financial health of a business with detailed business reports, monitor any changes in circumstances in a business through real-time e-mail alerts, and identify and target ideal business prospects through an online search function with options for basic and advanced business demographics search.

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