How to overcome bottlenecks in your business
Why not create how to? videos to clearly demonstrate your tried and tested processes for packaging items or dealing with customer issues?That way, new team members can easily learn your preferred methods and watch and re-watch the video as many times as they need to pick up all of the useful hints and tips you provide. Time Are there enough hours in the day to dealwith an increase in customer demand? Would your working hours increase far beyond a level that is healthy and sustainable if you were suddenly over-run with orders? If you answer no? to either of these questions, it’s worth seriously considering taking on help from freelancers or employed team members. Remember, if you have more time to focus on attracting customers and finding positive business opportunities, it’s likely that you will be able to bring more money into the business to help cover the hourly wage (and associated costs) of team members. Admittedly, growingyour core team can be an incredibly daunting process because of the increased financial demands on your business, so start small and be realistic with your business goals. Part time staff or freelancers helping for short term contracts could be a better solutionif cash flow is an issue in the early days of your business. Efficiency This is a bottleneck that affects every business, large or small! There are always things that even the most successful business can do to improve efficiency, so it’s worth regularly reviewing your own systems and processes to make sure they are the best they can possibly be. Something as simple as organising your work area so that you can quickly and easily find items you need to dispatch when an order comes in can help to improve business efficiency. Also, if you manually create emails for every customer to advise them that their order has been shipped, have you considered using an automated email marketing tool that can send these personalised emails for you? Every minute that you can free up from these tasksgives you and your team longer to dedicate to other important aspects of your business. When identifying potential bottlenecks in your business, it is important to note that you are unlikely to find them all in one go.
Set aside some time every quarter to review your business systems and processes and establish whether you could be doing anything better. If you do encounter a bottleneck, don’t panic! You havent done anything wrong. Every business will face obstacles on theirunique path to growth and success, and the vast majority of these can be overcome effectively with a little thought and effort.