Going viral is something many brands aspire to, even secretly hanker after. Wed love to see it go viral? is a common utterance from client to marketer. But is it something a business owner should devote too much time to? more»
To prevent a business from failing, the necessary financial, operational or management improvements must be made. This is in order to deliver profitable growth or set a course for a maximised profit on exit. more»
Millennials spend more on eating out than any other generation, but learning how to successfully market food to them can leave many restauranteurs scratching their heads. Find out the secrets to serving Instagram-worthy food. more»
When Kim Kardashian took to Instagram with a new #YeezySeason6 hashtag attached to seemingly real-life photos, hype swelled around Kanye West's Yeezy label. But is it authentic exposure or product endorsement? more»
Messaging platform WhatsApp has released its dedicated business app for UK users, offering a line of new tools to help small firms connect with customers. more»
Husband and wife team VickI and Ian Asham were senior partners in an international law firm before they left their city life to set up luxury lingerie brand Scrumpies of Mayfair. more»
Facebook has confirmed it will show users less content published by businesses, brands and media, with imminent news feed changes set to prioritise posts by friends and family. more»
Whilst less than 60 per cent of small businesses use social media at all, even fewer choose to link or reference their social media pages on their company websites. more»
Fewer than half of small UK business owners are leveraging the marketing power of WhatsApp, despite the social media tool's vast user base. more»
Some 53 per cent of online shoppers admitted they were more likely to respond to strong images of a product than a catchy headline. more»
