Three easy steps to effective keyword research for small businesses
While there are hundreds of guides out there about how to do keyword research, you need to first consider your business’s site and your own objectives. more»
Search engines
Why local SEO strategies can hold the key to survival for independent retailersÂ
In conversation with Business Advice, digital director at web hosting platform 123 Reg, Nick Leech, reveals the first steps independent retailers can take to implement an effective local SEO strategy more»
Ten top free digital marketing tools for your startup
By harnessing the data from these free digital marketing tools, your startup will be on track to increase conversions and drive profitability. more»
How small businesses can avoid losing rankings after a Google algorithm update
The first Google algorithm updates of 2016 have landed, and to say that they have left many SEOs confused and puzzled is an understatement. Writing for Business Advice, Paul Simms, sales & marketing director of marketing agency Reflect Digital, looks at what you need to do to ensure your website wins after an update. more»
Why are so many UK businesses missing opportunities in the global ecommerce market?
According to research by Search Laboratory, the majority of UK businesses feel they are missing chances in the global ecommerce market, and many are failing to optimise their business offering internationally more»
Getting started with SEO
Richard Baxter provides an introduction to the digital marketing discipline that has become an integral part of any business looking to get ahead in the online world. more»
