Whilst sales and marketing are two clearly defined roles within a business, there are some overlaps between the two that can’t be overlooked. In any organisation, a close relationship between […] more»

Sarah Kauter, the managing director of PR and marketing agency VerriBerrI shares her knowledge on what businesses should pursue, (and what they should avoid) when marketing during times of crisis. more»

Often after being inspired by a story or a post, customers will often reach out to business owners through Instagram Direct. Furthermore, Instagram has made “doing business easier” by announcing […] more»

UK High Street stores are opening at their lowest level in seven years, new research reveals. more»

After the curtains drew on another Small Business Saturday, we asked a panel of small business owners whether the growing prominence of Black Friday threatens to undermine a day dedicated to supporting independent firms. more»

New survey findings have suggested that an amusing approach to on-street advertising could be a powerful marketing tool for high street traders. more»

Black Friday and Cyber Monday are famous for huge deals and steep discounts. That's why participating in these days can make it feel like it's just for the big retailers. Here are three ways small businesses can generate profit over the weekend. more»

Almost a quarter of the UK's independent retailers are preparing special Black Friday offers, as the growing value of the sales weekend sees the number of participating businesses rise significantly. more»

Britain's army of online marketplace sellers brought 11bn to the UK economy in 2016, with that figure expected to double by 2020. However, there are crucial differences in size and strategy between these digital entrepreneurs. more»

Here are seven winter preparation tips for small businesses, so that owners can cope with what can be a tricky trading period whilst maintaining their sanity. more»