Understanding the rules around promotional brand giveaways
Are you allowed to use the lure of a designer brand to promote your own prize draw? David Walker guides one reader through the legal requirements of a promotional brand giveaway. more»
Promotions
Am I legally required to offer free entry when holding a prize draw?
Running a prize draw for profit is becoming an increasingly popular marketing strategy among small business owners. But depending on the type of competition you hold, different legal restrictions will apply. more»
Email personalisation in 2018: Seven ways to make your marketing more effective
Companies now have access to a wealth of data, but don’t always utilise it for email campaigns or use dynamic approaches effectively. Here are seven ways to make your emails as powerful as they can be in 2018. more»
How to run a successful (and legal) international prize draw or competition
Prize draws are a great way to attract new customers and promote interest in your products and services. However, if your competition doesn’t comply with local laws, you face the possibility of legal action by regulators and players in the country it is being run. more»
Consumers spend over £12 each day on luxury items like brunch or magazines
Retail businesses looking to tap into wider consumer spending trends will welcome the news that, despite uncertain economic conditions, levels of disposable income appear to be increasing. more»
Advertising law: Our legal expert answers your questions
For the latest in his series covering all aspects of advertising law for small business owners, David Walker answers some of the most common questions regarding the legal side of marketing. more»
How not to run a price promotion (and what to do instead)
For his latest Business Advice article, Grid Law founder David Walker explains the legality behind running a price promotion, before outlining the best way to legally market product offers. more»
Rewarding Visits: The digital high street platform empowering independent retailers
Business Advice spoke to Rewarding Visits founder Guy Chatburn to find out why he thought UK high streets needed his help, and where in the UK his new venture will take him next. more»
How to run a successful (and legal) promotional prize draw
For the latest in his marketing series for Business Advice, Grid Law founder David Walker explains how a prize draw can be used as an effective promotional tool for a small company. more»
Using promo gifts alongside social media for more effective marketing
Here, managing director at promotions firm EMC Ad Gifts, Simon Kay, tells Business Advice readers how promotional gifts can add real value to a small business’ overall marketing strategy. more»
