A potential PR blunder from global sushi entrepreneur Simon Woodroffe raised a few eyebrows and even more questions. Here, Business Advice takes a look at the most controversial PR gaffes by well-known brands and the impact this may have had on their bottom line. more»
When Saskia Nelson left her job to set up a photography business, she was soon credited with creating a whole new genre – dating photography. Business Advice went to hear how it happened. more»
Credibility is key to building your business and earning the trust of your audiences. This is when PR can make a real impact and work to create awareness and enthusiasm for your business offer. more»
In light of Everton footballer Wayne Rooney’s recent return to tabloid headlines, our wellbeing expert advises employers on what to do when staff personal problems creep into the workplace. more»
Rebranding a small business is a risky process, so whilst it may be a marketing-lead exercise, it’s vital to keep the legal considerations in mind too. more»
PR and marketing expert Sophie Chadwick gives food and drinks startups some invaluable marketing tips – including the power of networking and blogging. more»
PR disasters could be a thing of the past for small UK business owners, as a new crisis management service is launched to protect firms from reputational damage. more»
We’ve taken a look at the lessons ambitious entrepreneurs can apply to their own companies from the ventures of Posh and Becks. more»
For the latest in his marketing series for Business Advice, Grid Law founder David Walker explains how a prize draw can be used as an effective promotional tool for a small company. more»
Business Advice sat down with Lucy Werner, founder of East London PR company The Wern, to discuss her experiences going it alone, and why startups, more than most businesses, need trusted representation behind them. more»
