In a world where consumers are increasingly making decisions based on feelings, it has never been more important for business owners to connect emotionally with their audience. more»

Credibility is key to building your business and earning the trust of your audiences. This is when PR can make a real impact and work to create awareness and enthusiasm for your business offer. more»

With all the emerging talent coming from YouTube channels and Instagram these new versions of celebrities need looking after and this young founder does just that. more»

A potential PR blunder from global sushi entrepreneur Simon Woodroffe raised a few eyebrows and even more questions. Here, Business Advice takes a look at the most controversial PR gaffes by well-known brands and the impact this may have had on their bottom line. more»

When Saskia Nelson left her job to set up a photography business, she was soon credited with creating a whole new genre – dating photography. Business Advice went to hear how it happened. more»

In light of Everton footballer Wayne Rooney’s recent return to tabloid headlines, our wellbeing expert advises employers on what to do when staff personal problems creep into the workplace. more»

Rebranding a small business is a risky process, so whilst it may be a marketing-lead exercise, it’s vital to keep the legal considerations in mind too. more»

PR and marketing expert Sophie Chadwick gives food and drinks startups some invaluable marketing tips – including the power of networking and blogging. more»

PR disasters could be a thing of the past for small UK business owners, as a new crisis management service is launched to protect firms from reputational damage. more»

We’ve taken a look at the lessons ambitious entrepreneurs can apply to their own companies from the ventures of Posh and Becks. more»