How to market a business
An owner of a small business generally operates a financially lean business, especially in its early stages. Time, money and resources are usually all at their maximum limits, so a […] more»
Marketing
How to make the switch from a career in sales to marketing
Don’t feel alone if you have been pondering this question. It is a common one that many sales executives consider after they have run the sales track for a few […] more»
The do’s and don’ts of marketing during COVID-19
There is one thing on people's minds at the moment, COVID-19. The news has been everywhere so involving this in your marketing will be somewhat unavoidable. However, with the severity of the current situation, it can be hard to know how to incorporate the pandemic without being insensitive. more»
What your employees need to know before creating an advocacy strategy
Employee advocacy is the promotion of a brand from within its organisation. For advocacy success, an employee needs to be on board with the company’s initiative. An engaging and attractive […] more»
Marketing hacks for non-marketers
Imagine a traditional retailer sets up a shop selling the finest eyewear. With no marketing, how will they ensure their desired customers know about their business and the products it […] more»
3 mindsets marketing managers need when creating content for brands
Social media has become fundamental to any marketing strategy. With a low barrier to entry combined with the opportunity to access, communicate and engage with target audiences on a mass […] more»
Ten startup PR tips to get your business noticed in 2019
Credibility is key to building your business and earning the trust of your audiences. This is when PR can make a real impact and work to create awareness and enthusiasm for your business offer. more»
How to run a legally-compliant prize draw with social media influencers
A prize draw is a great way to generate awareness of your business. Grid Law founder David Walker considers the legal context of a reader using social media influencers to promote a competition during a seasonal dip in demand. more»
How to launch a new product and get your business off the ground
The eagerness to launch a new brand can sometimes leave important elements of running a business like market analysis or financials by the wayside, which can have a negative impact on your long-term prosperity. more»
4 ways to nail door drop marketing in 2018
The days of the door-to-door salesman may be long over, but door drop marketing proves to be a timeless tool for businesses that want to make a direct impact while keeping it local. Here's how to nail door drop marketing with a modern twist. more»
