Are you allowed to use the lure of a designer brand to promote your own prize draw? David Walker guides one reader through the legal requirements of a promotional brand giveaway. more»

Facebook has announced a line of new in-page features designed to connect more users with local business owners. more»

Running a prize draw for profit is becoming an increasingly popular marketing strategy among small business owners. But depending on the type of competition you hold, different legal restrictions will apply. more»

Who doesn’t want their event to be a success? The problem is, as event organisers, we don’t always leverage every marketing opportunity that comes our way. Here are five must-know tips for micro business owners launching their first events. more»

The choices made regarding marketing when starting out on a business venture can really have an effect on how your business performs. Here are the pitfalls most commonly made by new founders. more»

Grid Law founder David Walker takes a question from a reader to consider the impact of GDPR on promotional prize draws and competitions. more»

If you’re running a micro business, PR can raise your overall visibility and make a positive impression on your target audience. more»

No one would claim that launching a UK food startup is easy. For every Levi Roots, Tea-Pigs and Aduna success story, there are countless casualties whose stars never get to shine because they fail to take advantage of the fleeting opportunity they get to catch consumers’ eyes. more»

The commercial benefits to building a masterbrand in the mould of Coca-Cola and Cadbury are clear, such as creating deep emotional connections with your audience. However, building an overarching brand name could backfire. more»

B2B marketing has its fashions — and its vested interests. Sometimes various services promoted actively by marketing agencies will chime with target audiences. But sometimes there's a dull thud, as a trustworthy communications channel finally keels over and expires. more»