There is one thing on people’s minds at the moment, COVID-19. The news has been everywhere so involving this in your marketing will be somewhat unavoidable. However, with the severity of the current situation, it can be hard to know how to incorporate the pandemic without being insensitive. more»
Employee advocacy is the promotion of a brand from within its organisation. For advocacy success, an employee needs to be on board with the company’s initiative. An engaging and attractive […] more»
Imagine a traditional retailer sets up a shop selling the finest eyewear. With no marketing, how will they ensure their desired customers know about their business and the products it […] more»
Social media has become fundamental to any marketing strategy. With a low barrier to entry combined with the opportunity to access, communicate and engage with target audiences on a mass […] more»
Credibility is key to building your business and earning the trust of your audiences. This is when PR can make a real impact and work to create awareness and enthusiasm for your business offer. more»
A prize draw is a great way to generate awareness of your business. Grid Law founder David Walker considers the legal context of a reader using social media influencers to promote a competition during a seasonal dip in demand. more»
The eagerness to launch a new brand can sometimes leave important elements of running a business – like market analysis or financials – by the wayside, which can have a negative impact on your long-term prosperity. more»
The days of the door-to-door salesman may be long over, but door drop marketing proves to be a timeless tool for businesses that want to make a direct impact while keeping it local. Here’s how to nail door drop marketing with a modern twist. more»
Is a free-to-enter prize draw really free if a customer is required to purchase a certain product to enter? David Walker helps a reader understand the rules behind promotional competitions. more»
With Rakuten Marketing revealing that 48% of shoppers worldwide have already bought Christmas presents, we were curious to find out if the jolly season was as much of a priority for small businesses. more»
