Employee advocacy is the promotion of a brand from within its organisation. For advocacy success, an employee needs to be on board with the company’s initiative. An engaging and attractive […] more»
Imagine a traditional retailer sets up a shop selling the finest eyewear. With no marketing, how will they ensure their desired customers know about their business and the products it […] more»
Social media has become fundamental to any marketing strategy. With a low barrier to entry combined with the opportunity to access, communicate and engage with target audiences on a mass […] more»
Credibility is key to building your business and earning the trust of your audiences. This is when PR can make a real impact and work to create awareness and enthusiasm for your business offer. more»
A prize draw is a great way to generate awareness of your business. Grid Law founder David Walker considers the legal context of a reader using social media influencers to promote a competition during a seasonal dip in demand. more»
The eagerness to launch a new brand can sometimes leave important elements of running a business – like market analysis or financials – by the wayside, which can have a negative impact on your long-term prosperity. more»
The days of the door-to-door salesman may be long over, but door drop marketing proves to be a timeless tool for businesses that want to make a direct impact while keeping it local. Here’s how to nail door drop marketing with a modern twist. more»
Is a free-to-enter prize draw really free if a customer is required to purchase a certain product to enter? David Walker helps a reader understand the rules behind promotional competitions. more»
With Rakuten Marketing revealing that 48% of shoppers worldwide have already bought Christmas presents, we were curious to find out if the jolly season was as much of a priority for small businesses. more»
Are you allowed to use the lure of a designer brand to promote your own prize draw? David Walker guides one reader through the legal requirements of a promotional brand giveaway. more»
