LinkedIn is a social media platform that is used for business networking and job seeking. It has nearly 800 million members, which makes it the largest professional network on the […] more»

An owner of a small business generally operates a financially lean business, especially in its early stages. Time, money and resources are usually all at their maximum limits, so a […] more»

Don’t feel alone if you have been pondering this question. It is a common one that many sales executives consider after they have run the sales track for a few […] more»

There is one thing on people's minds at the moment, COVID-19. The news has been everywhere so involving this in your marketing will be somewhat unavoidable. However, with the severity of the current situation, it can be hard to know how to incorporate the pandemic without being insensitive. more»

Employee advocacy is the promotion of a brand from within its organisation. For advocacy success, an employee needs to be on board with the company’s initiative. An engaging and attractive […] more»

Imagine a traditional retailer sets up a shop selling the finest eyewear. With no marketing, how will they ensure their desired customers know about their business and the products it […] more»

Social media has become fundamental to any marketing strategy. With a low barrier to entry combined with the opportunity to access, communicate and engage with target audiences on a mass […] more»

Credibility is key to building your business and earning the trust of your audiences. This is when PR can make a real impact and work to create awareness and enthusiasm for your business offer. more»

A prize draw is a great way to generate awareness of your business. Grid Law founder David Walker considers the legal context of a reader using social media influencers to promote a competition during a seasonal dip in demand. more»

The eagerness to launch a new brand can sometimes leave important elements of running a business like market analysis or financials by the wayside, which can have a negative impact on your long-term prosperity. more»