Credibility is key to building your business and earning the trust of your audiences. This is when PR can make a real impact and work to create awareness and enthusiasm for your business offer. more»
A prize draw is a great way to generate awareness of your business. Grid Law founder David Walker considers the legal context of a reader using social media influencers to promote a competition during a seasonal dip in demand. more»
The eagerness to launch a new brand can sometimes leave important elements of running a business – like market analysis or financials – by the wayside, which can have a negative impact on your long-term prosperity. more»
The days of the door-to-door salesman may be long over, but door drop marketing proves to be a timeless tool for businesses that want to make a direct impact while keeping it local. Here’s how to nail door drop marketing with a modern twist. more»
Is a free-to-enter prize draw really free if a customer is required to purchase a certain product to enter? David Walker helps a reader understand the rules behind promotional competitions. more»
With Rakuten Marketing revealing that 48% of shoppers worldwide have already bought Christmas presents, we were curious to find out if the jolly season was as much of a priority for small businesses. more»
Are you allowed to use the lure of a designer brand to promote your own prize draw? David Walker guides one reader through the legal requirements of a promotional brand giveaway. more»
Facebook has announced a line of new in-page features designed to connect more users with local business owners. more»
Running a prize draw for profit is becoming an increasingly popular marketing strategy among small business owners. But depending on the type of competition you hold, different legal restrictions will apply. more»
Who doesn’t want their event to be a success? The problem is, as event organisers, we don’t always leverage every marketing opportunity that comes our way. Here are five must-know tips for micro business owners launching their first events. more»
