When launching a new venture, you will want the business to be legally recognised. But which structure is right for you? more»

A business name must be easy to remember and create an emotional connection between the business and its customers. But, as much as choosing the right name is important from a marketing perspective, it must be right from a legal perspective too. more»

How generic is the name of your company? New research might be able to show you, after revealing the trends, buzzwords and clichés employed by entrepreneurs when naming a business. more»

Small business liability can be a minefield, and sometimes it is better to get professional advice. Here's an overview of the sorts of things to look out for. more»