While there are hundreds of guides out there about how to do keyword research, you need to first consider your business's site and your own objectives. more»

Googling your own business is becoming an increasingly popular way of managing a brand's online reputation, as new findings reveal 82 per cent of entrepreneurs regularly put their own company into search engines. more»

To help Business Advice readers lay the groundwork for a strong and cost-effective marketing offensive, a handful of experts outline three ways to advertise a brand on a limited budget. more»

Following its 2.1bn fine for breaching competition law, Google has accused the EU of directly threatening the ability of small retailers to compete with companies the size of eBay and Amazon. more»

Micro business owners tend not to have as much capital as large corporate brands. Luckily, Business Advice has put together its top five list of favourite free business marketing techniques for smaller companies. Which one best suits your venture? more»

The first Google algorithm updates of 2016 have landed, and to say that they have left many SEOs confused and puzzled is an understatement. Writing for Business Advice, Paul Simms, sales & marketing director of marketing agency Reflect Digital, looks at what you need to do to ensure your website wins after an update. more»

There are some immediate steps that small businesses can take to ensure they are customer-ready, according to Katja Brmel, head of content and SEO at audience acquisition specialist Twenga. more»