Are emails legally binding?
Whether emails are legally binding are or not depends on their context and what is said within them. Grid Law founder David Walker explains. more»
Is the B2B newsletter dead? How direct messaging could breathe new life into your marketing
B2B marketing has its fashions — and its vested interests. Sometimes various services promoted actively by marketing agencies will chime with target audiences. But sometimes there's a dull thud, as a trustworthy communications channel finally keels over and expires. more»
HMRC urges people to be aware and vigilant of fraudster texts and emails
HMRC is urging people to stay vigilant and aware of fraudsters who are using emails and text messages to con people out of their money. more»
Email personalisation in 2018: Seven ways to make your marketing more effective
Companies now have access to a wealth of data, but don’t always utilise it for email campaigns or use dynamic approaches effectively. Here are seven ways to make your emails as powerful as they can be in 2018. more»
Ten top Black Friday marketing strategies for independent retailers
To help smaller retailers make the most of the nation’s £6bn shopping weekend, Business Advice offers ten Black Friday marketing strategies that will allow independents to compete with the promotional budgets of high street chains and ecommerce giants. more»
Are your employees maliciously leaking data to rival companies?
Whilst most business owners are now well aware of the importance of security, many are unaware that one of the biggest threats comes from their own employees. A surprising number are intentionally leaking company information. more»
Government guide provides five tips for small business online security
The guide follows government-led research, published earlier this year, which found that 45 per cent of micro businesses had identified an online breach in the last 12 months. more»
Three cost-effective marketing methods giving small brands an edge
To help Business Advice readers lay the groundwork for a strong and cost-effective marketing offensive, a handful of experts outline three ways to advertise a brand on a limited budget. more»
The difference between contracts and deeds in small business
What actually is the difference between contracts and deeds? Company owners should exercise caution signing agreements before first carefully considering their options and receiving advice. more»
Retailers risk losing sales to competitors through scattergun email marketing
Small UK retailers with impersonal and excessive email marketing campaigns may be sending customers straight to competitors, as new research reveals the negative customers responses to a poorly thought-out strategy. more»
