Whether emails are legally binding are or not depends on their context and what is said within them. more»

B2B marketing has its fashions — and its vested interests. Sometimes various services promoted actively by marketing agencies will chime with target audiences. But sometimes there's a dull thud, as a trustworthy communications channel finally keels over and expires. more»

HMRC is urging people to stay vigilant and aware of fraudsters who are using emails and text messages to con people out of their money. more»

Companies now have access to a wealth of data, but don’t always utilise it for email campaigns or use dynamic approaches effectively. Here are seven ways to make your emails as powerful as they can be in 2018. more»

To help smaller retailers make the most of the nation’s £6bn shopping weekend, Business Advice offers ten Black Friday marketing strategies that will allow independents to compete with the promotional budgets of high street chains and ecommerce giants. more»

Whilst most business owners are now well aware of the importance of security, many are unaware that one of the biggest threats comes from their own employees. A surprising number are intentionally leaking company information. more»

The guide follows government-led research, published earlier this year, which found that 45 per cent of micro businesses had identified an online breach in the last 12 months. more»

To help Business Advice readers lay the groundwork for a strong and cost-effective marketing offensive, a handful of experts outline three ways to advertise a brand on a limited budget. more»

What actually is the difference between contracts and deeds? Company owners should exercise caution signing agreements before first carefully considering their options and receiving advice. more»

Small UK retailers with impersonal and excessive email marketing campaigns may be sending customers straight to competitors, as new research reveals the negative customers responses to a poorly thought-out strategy. more»