The digital revolution has changed the face of event marketing. No longer held in a bubble, the reach of your event could span far wider and deeper than you think. more»

The consumer goods company pledges not to work with online influencers who pay for their followers or have a fake following. more»

B2B marketing has its fashions — and its vested interests. Sometimes various services promoted actively by marketing agencies will chime with target audiences. But sometimes there's a dull thud, as a trustworthy communications channel finally keels over and expires. more»

Three Geordie Shore stars are being investigated by the UK's advertising watchdog for apparently promoting gambling websites. more»

There comes a point when growth plateaus and you chug along at the same level. So, it’s time for a new plan. A plan that’ll drive your business forward and take it to the next level. more»

It is vital for small companies to construct an online profile, but often small business owners feel overwhelmed when it comes to creating an online presence. Here are the five mistakes to avoid making in 2018. more»

Some 53 per cent of online shoppers admitted they were more likely to respond to strong images of a product than a catchy headline. more»

Companies now have access to a wealth of data, but don’t always utilise it for email campaigns or use dynamic approaches effectively. Here are seven ways to make your emails as powerful as they can be in 2018. more»

Introducing an exciting new infographic, Business Advice's digital marketing specialist dispels some commonly-held myths using Instagram for business. more»

Niche markets are often double-edged swords. Many assume that markets are only niche because nobody has thought to exploit them yet, but it is never that simple. more»