digital marketing Articles

The challenges and opportunities on offer in a digital marketing start-up

It’s common knowledge that the road of a brand-new business is a rocky one. According to the O...

Read more

Supercharge your SME’s digital marketing performance

Do you know how to find new customers online? Do you do this successfully already? Or do words such ...

Read more

7 ways social media can boost your event marketing

The digital revolution has changed the face of event marketing. No longer held in a bubble, the rea...

Read more

Unilever cracks down on influencers who buy fake followers

The consumer goods company pledges not to work with online influencers who pay for their followers o...

Read more

Is the B2B newsletter dead? How direct messaging could breathe new life into your marketing

B2B marketing has its fashions and its vested interests. Sometimes various services promoted active...

Read more

Influencer ignorance strikes again with Geordie Shore stars under ad scrutiny

Three Geordie Shore stars are being investigated by the UK's advertising watchdog for apparently pro...

Read more

8 ways to take your business to the next level

There comes a point when growth plateaus and you chug along at the same level. So, it's time for a ...

Read more

Revealed: The top 5 mistakes micro businesses make online

It is vital for small companies to construct an online profile, but often small business owners fee...

Read more

Majority of online shoppers demand strong images from brands

Some 53 per cent of online shoppers admitted they were more likely to respond to strong images of a ...

Read more

Email personalisation in 2018: Seven ways to make your marketing more effective

Companies now have access to a wealth of data, but don't always utilise it for email campaigns or ...

Read more