Customer experience is one of the biggest challenges small business owners face, and it definitely shouldn’t be overlooked. more»

Customer experience is fast becoming a key marketing element for businesses – so brand messaging needs to make a lasting impression. Consumers look beyond generic clichés and prioritise a brand’s values and unique offerings instead. more»

New survey findings have suggested that an amusing approach to on-street advertising could be a powerful marketing tool for high street traders. more»

Cash-only businesses could be about to forfeit sales of £2bn in the month leading to Christmas this year, but the permanent loss of custom might cause greater concern. more»

Rising inflation, cautious consumer spending and escalating costs all weigh heavily on independent retailers wishing to grow and succeed – so how can store owners be prepared to tackle these obstacles? more»

Launched on the basis that consumers miss out on £3bn worth or retail loyalty rewards every year in the UK alone, Bink has already partnered with Iceland, Morrisons and Pizza Express. more»

The entrepreneur behind South London Club explains how his discount card is helping to keep local enterprise alive in the 12 boroughs south of the River Thames.  more»

As some of Britain’s most enthusiastic online shoppers, capturing the loyalty of those born between the mid 1960’s and the early 1980’s – or “Generation X” – is essential for retailers seeking a secure revenue stream. more»

Service and experience have overtaken reputation as the drivers of consumer brand loyalty, according to new research, giving retailers a chance to capitalise on rapidly changing customer expectations. more»

As a small high street business, gaining an edge over large competitors is a vital part of survival. Now, seeing the positive business ethics behind a company appears high on the priorities of shoppers. more»