Loyalty cards are nothing new on Britain's high streets. But, for smaller retailers competing against the levels of customer retention enjoyed by larger competitors, finding ways to reward regular customers within tight margins is increasingly difficult. more»
Writing for Business Advice, Christine Thoma, head of strategy at ZEAL Investments, explains how startup founders can develop a business idea and grow their customer base. more»
Affiliate programs let you instantly develop a sales army that can improve your business exposure and revenue. This is perhaps why big, global brands like Amazon have made it an essential part of advertising and marketing strategies. more»
It is vital that every offline business spends time considering ways it can build a loyal customer base and capitalise on the connections they have already made with real people. more»
Two new tools, launched on TripAdvisor's subscription products for businesses, have been designed to give hoteliers and restaurant owners the means to market themselves online, make booking decisions, stand out from competitors. more»
In the digital era where online marketing is still seen as the new kid on the block, offline marketing can seem neglected, but both play important roles in helping to grow your business. more»
David Poole shares his advice and looks at how smaller businesses and retailers can compete with big business and thrive in today's increasingly competitive global marketplace. more»
Our sourcing suppliers expert outlines the critical points to put to any potential supplier, before putting pen to paper. more»
