In today’s ever-connected environment, small businesses have as much potential to reach customers with products and services as global companies do. The digital realm makes it possible, but it takes time and effort to get the job done right. more»
From too many hashtags to grainy and blurry pictures, here are five Instagram faux-pas your small business absolutely needs to avoid. more»
Many small business owners are still avoiding using social media. Perhaps they simply don’t know what to share or how to make a serious subject engaging. More likely, their reluctance to stand out online is based on fear. more»
Content marketing is a great way of getting your message across to potential and existing customers due to its affordability, credibility and creative accessibility, but many small business owners wince at the thought of actually creating a strategy. more»
With so much product discovery taking place online, your website is often the first port of call for your customers, offering the best chance of your brand making a good first impression. more»
One of the biggest content trends for 2017, that owners can easily use to engage with their customer base while increasing traffic and driving sales, is live video for small business. more»
If you’re a small business or entrepreneur starting out, it’s vital that you understand the value of a good working relationship with the media. more»
For the second successive year, the NHS has rolled out its Missing Type campaign – and seen a strong social media response from businesses large and small. more»
With search engine optimisation (SEO) continually evolving and Google constantly updating their ranking algorithm you might be unsure on where to begin when you are starting to optimise pages on your website. Business Advice SEO expert Paul Simms explains everything you need to know. more»
The fundamentals behind marketing are always going to remain the same. However, new technologies and software are developed every year that improve it for the better. The first instalment of this two-part series recaps the key changes that transformed the digital marketing landscape in 2015. more»
