There's a popular notion among consumers that social media is now the best way to contact businesses, but is this true? According to a recent survey by Moneypenny – it isn't. more»

There are many external factors that can negatively impact UK businesses these days, from Brexit to (er) Brexit. For example, when it comes to investments, we know that property, for […] more»

Although UK consumers have become hooked on ecommerce – 87% bought at least one product online last year – a number of frustrations have begun to affect the shopping experience. more»

The high street is in chaos. Media is fragmenting at pace. Millennials are ambivalent about marketing. So what do we do now? more»

It’s not only retailers that face intense competition from their online rivals. more»

The commercial benefits to building a masterbrand in the mould of Coca-Cola and Cadbury are clear, such as creating deep emotional connections with your audience. However, building an overarching brand name could backfire. more»

Brand stories were something most businesses across the globe took very seriously. But with many brands often now competing over the same customers, is brand story still important or has it hit its peak? more»

With business owners across Britain preoccupied with GDPR compliance ahead of next month's introduction, its forgotten sibling – the so-called “cookie law” – could dramatically change the way brands communicate with consumers and collect data. more»

The Beast from the East snowstorms cost UK supermarkets £22m in lost sales as shoppers deserted the high street to stay warm at home. more»

The “Beast from the East” snowstorms have sent a chill down the high street, with industry data revealing a sales drop for the first time in six months. more»