The high street is in chaos. Media is fragmenting at pace. Millennials are ambivalent about marketing. So what do we do now? more»

It’s not only retailers that face intense competition from their online rivals. more»

The commercial benefits to building a masterbrand in the mould of Coca-Cola and Cadbury are clear, such as creating deep emotional connections with your audience. However, building an overarching brand name could backfire. more»

Brand stories were something most businesses across the globe took very seriously. But with many brands often now competing over the same customers, is brand story still important or has it hit its peak? more»

With business owners across Britain preoccupied with GDPR compliance ahead of next month's introduction, its forgotten sibling – the so-called “cookie law” – could dramatically change the way brands communicate with consumers and collect data. more»

The Beast from the East snowstorms cost UK supermarkets £22m in lost sales as shoppers deserted the high street to stay warm at home. more»

The “Beast from the East” snowstorms have sent a chill down the high street, with industry data revealing a sales drop for the first time in six months. more»

UK shoppers are feeling increasingly strained about splashing their cash because only a third feel better off than a year ago, new research has found. more»

According to analysts, 2018 will see the millennial have more spending power than the baby boomer. Now, after years of preparation, this tech-led group will finally dominate the consumer market. more»

Greater numbers of people flocking to high street shops outside of London have sparked hopes of a retail revival, yet experts remain cautious of low consumer spending. more»