In the world of fashion, there's not much better than Kate Moss organically wearing your line. However, Marissa Montgomery is used to celebs wearing her garms, with the likes of Lindsay Lohan and Rosie Huntington-Whitely copping from her Rotten Roach label. more»
When Kim Kardashian took to Instagram with a new #YeezySeason6 hashtag attached to seemingly real-life photos, hype swelled around Kanye West’s Yeezy label. But is it authentic exposure or product endorsement? more»
At 38-years old, startup founder James Robbins gave up his business development job last year to pursue his entrepreneurial ambitions full-time. more»
Anyone scrolling through their social media feeds can’t help but notice the huge rise in “influencer marketing”. This isn’t surprising given the fact that we’re now seeing strong evidence that it works really well. more»
Winning celebrity endorsements can be a sure-fire way to achieving publicity – and doesn't always have to be a costly process. Business Advice spoke to several small businesses that caught the attention of some big names, to find out how they succeeded. more»
