Social media has become fundamental to any marketing strategy. With a low barrier to entry combined with the opportunity to access, communicate and engage with target audiences on a mass […] more»
You've come up with the perfect name for your business, but after carrying out a search, you find that another company is already using it. If you're in different sectors, does it mean they can co-exist? more»
Award-winning YouTuber Hannah Witton hasn't had it easy the past year. The influencer known for vlogging posts vlogs on sex, relationships and body image, has had a hard knock with her health but has handled it how she knows best. more»
The commercial benefits to building a masterbrand in the mould of Coca-Cola and Cadbury are clear, such as creating deep emotional connections with your audience. However, building an overarching brand name could backfire. more»
With business owners across Britain preoccupied with GDPR compliance ahead of next month's introduction, its forgotten sibling – the so-called “cookie law” – could dramatically change the way brands communicate with consumers and collect data. more»
Online fashion retailer ASOS has been ranked the most sought-after employer in Britain, as a new league table highlights the appeal of digital brands for jobseekers at the high street's expense. more»
Business Advice was given an exclusive preview of the new tools at Instagram’s London HQ, and heard from UK brands invited to road-test the feature. more»
After chicken giant Nando’s launched legal action against a small restaurant it believed had lifted the chain's branding, our legal expert helps business owners protect themselves against similar claims. more»
When Kim Kardashian took to Instagram with a new #YeezySeason6 hashtag attached to seemingly real-life photos, hype swelled around Kanye West’s Yeezy label. But is it authentic exposure or product endorsement? more»
Whilst less than 60 per cent of small businesses use social media at all, even fewer choose to link or reference their social media pages on their company websites. more»
