Brand investment will always be vital for growth, competitive advantage and shareholder value. A carefully executed rebrand can yield many benefits, such as re-establishing brand relevance, increasing awareness among target […] more»
When setting up a new brand, aside from the quality of the product, nothing can be more important than the packaging. Here's how to get yours right. more»
The eagerness to launch a new brand can sometimes leave important elements of running a business – like market analysis or financials – by the wayside, which can have a negative impact on your long-term prosperity. more»
Amid increased consumer demand for more streamlined and sustainable packaging, manufacturers face the challenge of creating solutions that retain brand recognition while producing less waste. more»
A study of Britain’s most popular and memorable logos has uncovered some important branding lessons for small business owners. more»
The choices made regarding marketing when starting out on a business venture can really have an effect on how your business performs. Here are the pitfalls most commonly made by new founders. more»
No one would claim that launching a UK food startup is easy. For every Levi Roots, Tea-Pigs and Aduna success story, there are countless casualties whose stars never get to shine because they fail to take advantage of the fleeting opportunity they get to catch consumers’ eyes. more»
Although sales of Italian sparkling wine continued to grow in the UK last year, the British public’s enthusiasm for prosecco could be starting to wane, as experts warn of the risks of mass market popularity. more»
No longer are young Brits flocking to cheap and boozy destinations situated in the Spanish or Greek Isles. Instead, the new “Instagram generation” are opting for more picturesque locations which look great on the ‘gram. more»
Brand stories were something most businesses across the globe took very seriously. But with many brands often now competing over the same customers, is brand story still important or has it hit its peak? more»
