How to prove brand value in the boardroom
Your brand is your organisation’s most valuable intangible asset, making up 18% of its market capitalisation on average. Strong brands positively affect company success by influencing customers, employees and investors […] more»
How to prove brand value in the boardroom
Your brand is your organisation’s most valuable intangible asset, making up 18% of its market capitalisation on average. Strong brands positively affect company success by influencing customers, employees and investors […] more»
