Marketers, brand guardians and business owners will have spotted that more businesses than ever before are investing in brand-related activity to drive profitability. This is no surprise when you consider […] more»
Brand stories were something most businesses across the globe took very seriously. But with many brands often now competing over the same customers, is brand story still important or has it hit its peak? more»
Upset by the distress their mums experienced when battling cancer, the founders of INGA Wellbeing have created a new clothing range for in and outpatients. more»
it's a story with a Hollywood feel. An entrepreneur sets up a stall in an East End market to sell her own designed shoes and a decade later has customers including Dame Helen Mirren and Joanna Lumley. more»
Business Advice caught up with Adam Sopher, co-founder of premium popcorn brand Joe & Seph's to hear about the advantages of growing a young food brand and how Hollywood partnerships are keeping things fresh for the entrepreneurial family. more»
By positioning Wake Drinks as a healthier alternative to rival drinks with a distinctively British feel, Alex Buckley has created a lifestyle brand tailor-made for Asian markets, successfully leveraging the export power of the Union Jack. more»
When Saskia Nelson left her job to set up a photography business, she was soon credited with creating a whole new genre dating photography. Business Advice went to hear how it happened. more»
How generic is the name of your company? New research might be able to show you, after revealing the trends, buzzwords and clich's employed by entrepreneurs when naming a business. more»
As Instagram predicts UK firms will bank an annual 6.7bn through its app by 2022, Business Advice heads to the heart of the Instagram economy, or so-called Insta-economy, to hear from those leading the pack. more»
Since cutting her entrepreneurial teeth in the Dragons? Den as a contestant in 2010, Kirtsy Henshaw has established her very own business empire. more»
