In the wake of the global pandemic, many aspects of our everyday lives have changed, including how we shop – with many of us now choosing to buy primarily online. […] more»

Imagine a traditional retailer sets up a shop selling the finest eyewear. With no marketing, how will they ensure their desired customers know about their business and the products it […] more»

A study of Britain's most popular and memorable logos has uncovered some important branding lessons for small business owners. more»

No longer are young Brits flocking to cheap and boozy destinations situated in the Spanish or Greek Isles. Instead, the new Instagram generation? are opting for more picturesque locations which look great on the gram. more»

UK pub and restaurant owners are expected to see Easter sales increase by 80m compared to the same weekend in 2017, according to a new study. more»

According to analysts, 2018 will see the millennial have more spending power than the baby boomer. Now, after years of preparation, this tech-led group will finally dominate the consumer market. more»

Despite digital ad spend reaching record levels, messages delivered in public spaces continue to influence consumer decisions. Find out how to maximise your out-of-home advertising. more»

Customer experience is fast becoming a key marketing element for businesses so brand messaging needs to make a lasting impression. Consumers look beyond generic clich's and prioritise a brand's values and unique offerings instead. more»

Googling your own business is becoming an increasingly popular way of managing a brand's online reputation, as new findings reveal 82 per cent of entrepreneurs regularly put their own company into search engines. more»

Better brand awareness could help smaller employers gain a vital edge in today's competitive job market, as new research suggests recruiters are failing to provide candidates with a vision of working life at a company. more»