UK’s most popular logos revealed: Which brands stood the test of time?
A study of Britain’s most popular and memorable logos has uncovered some important branding lessons for small business owners. more»
Brand awareness
End of an era: Club 18-30 – What can entrepreneurs learn?
No longer are young Brits flocking to cheap and boozy destinations situated in the Spanish or Greek Isles. Instead, the new “Instagram generation” are opting for more picturesque locations which look great on the ‘gram. more»
Pub and restaurant owners promised £80m Easter sales boost
UK pub and restaurant owners are expected to see Easter sales increase by £80m compared to the same weekend in 2017, according to a new study. more»
Is millennial loyalty the key to brand survival in 2018?
According to analysts, 2018 will see the millennial have more spending power than the baby boomer. Now, after years of preparation, this tech-led group will finally dominate the consumer market. more»
How to achieve effective out-of-home advertising in a digital world
Despite digital ad spend reaching record levels, messages delivered in public spaces continue to influence consumer decisions. Find out how to maximise your out-of-home advertising. more»
How to effectively communicate your business messages
Customer experience is fast becoming a key marketing element for businesses – so brand messaging needs to make a lasting impression. Consumers look beyond generic clichés and prioritise a brand’s values and unique offerings instead. more»
Eight in ten founders Google their own business to manage its online reputation
Googling your own business is becoming an increasingly popular way of managing a brand's online reputation, as new findings reveal 82 per cent of entrepreneurs regularly put their own company into search engines. more»
Why brand awareness can help drive a recruitment strategy
Better brand awareness could help smaller employers gain a vital edge in today’s competitive job market, as new research suggests recruiters are failing to provide candidates with a vision of working life at a company. more»
Snapchat tool promises quicker and easier advert creation
Snap Publisher features include an ability to convert a brand’s horizontal video content into vertical Snap Ads, and enhance existing video with design features like text images and animation. more»
Limited product selection remains biggest drawback to shopping locally
Half of UK consumers believe limited product selection is the biggest downside to shopping with a local business, according to new research. more»
