The commercial benefits to building a masterbrand in the mould of Coca-Cola and Cadbury are clear, such as creating deep emotional connections with your audience. However, building an overarching brand name could backfire. more»
A potential PR blunder from global sushi entrepreneur Simon Woodroffe raised a few eyebrows and even more questions. Here, Business Advice takes a look at the most controversial PR gaffes by well-known brands and the impact this may have had on their bottom line. more»
A family business in Devon is in danger of closing after fizzy drinks giant Coca-Cola threatened it with legal action if the owners don’t change its name. more»
As business owners, we’re always on the lookout for publicity to attract new customers. We could spend a fortune on this, so when an opportunity arises to catch their attention for free, should we jump on it? more»
What happens when you come up with the perfect name for your business, and after carrying out a search, you find that another company is already using it? more»
Small businesses are the lifeblood of the UK economy, and with properly-managed relationships they can add their own distinctive character and innovation to the corporate giants. more»
Smaller businesses are often better at pulling of innovative, short-term installations, but the Nissan Electric Cafe was an innovative and novel approach. more»
