Why startups can’t afford to deprioritise data
Entrepreneurs have a lot of urgent things to worry about, and in a startup’s earliest days, analytics is often low on the to-do list. But without analytics, it’s difficult for […] more»
Analytics
Three easy steps to effective keyword research for small businesses
While there are hundreds of guides out there about how to do keyword research, you need to first consider your business's site and your own objectives. more»
New Snapchat Ads offering delivers range of marketing tools to small businesses
Snapchat has announced a series of new tools targeted at boosting the marketing efforts of small companies, as the platform's Snapchat Ads offering is officially made live. more»
Five ways small business owners can digitally upskill their workforce
Business leaders should be taking an active responsibility in ensuring their own employees have access to training and the chance to digitally upskill. more»
Seven data literacy trends small business owners need to be aware of
With so many businesses enabled by the latest technology, it is now an integral part for a UK company of any shape or size to have people that are actively able to work with the huge amounts of digital information available. more»
Accommodation and restaurant ventures boosted by new TripAdvisor features
Two new tools, launched on TripAdvisor's subscription products for businesses, have been designed to give hoteliers and restaurant owners the means to market themselves online, make booking decisions, stand out from competitors. more»
How a small business can enhance its social media marketing
Social media marketing may not be a new concept for businesses, but many still don't know how to do it properly. Find out how your company can achieve better results. more»
Four steps to start using big data effectively
Writing for Business Advice, CEO of analytics database EXASOL, Aaron Auld provides a four-step guide to set business owners on the right path to data enlightenment. With 47 per cent […] more»
