Can I compare my product to a famous brand? Advertising law explained
Grid Law founder David Walker explains the three arguments business owners will need to address before running comparative advertising. more»
Advertising
eBay launches local advertising product for independent traders
Online auction giant eBay has today announced the soft launch of a new self-serve advertising product, helping local services and independent traders reach targeted audiences. more»
How to keep your price promotions and discounting strategies within the law
To help small business owners keep their discounting strategies on the right side of Trading Standards, Grid Law founder David Walker offers a legal context to three different price promotion scenarios with advice for avoiding the common pitfalls. more»
Influencer ignorance strikes again with Geordie Shore stars under ad scrutiny
Three Geordie Shore stars are being investigated by the UK's advertising watchdog for apparently promoting gambling websites. more»
Adtech startup Good-Loop is converting corporate marketing budgets into charitable funding
Business Advice sat down with the founder of Good-Loop, Amy Williams, to find out how her adtech startup has put social responsibility at the heart of corporate advertising, and why the perfect co-founder is central to business success. more»
Why being “Instagrammable” helps small businesses thrive
Thanks to social media and in particular Instagram, shopping habits are reverting to the old days, with more people than ever exploring their local areas to find hidden gems. more»
Four “misleading” Amazon adverts banned by watchdog
Four Amazon adverts have been banned and labelled as “misleading” by the Advertising Standards Authority (ASA). more»
Comparative advertising: Three dos and don’ts for a legal campaign
Comparative advertising is an effective way of promoting your product directly against a competitor’s. But what are the rules behind it? Grid Law founder David Walker provides readers with a legal overview. more»
Prize draw politics: Can you disqualify a winner for a lack of excitement?
A prize draw can be an effective marketing tool for a small business. But can you withhold a prize from the winner because they didn’t express the enthusiasm you expected? more»
Dragons’ Den success was nothing compared to learning to sell for this young entrepreneur
Having secured £30,000 from one of the country’s most distinguished investors, 23 year-old entrepreneur and Dragons’ Den winner Ed Hollands spoke exclusively to Business Advice about learning to sell and pitch a business. more»
