Co-op launches small business charter to support local suppliers
Supermarket Co-op has launched a new small business charter, committing the chain to doubling the number of smaller local producers that supply to its stores, it has been announced.
The Backing British? charter sets out five principles that Co-op claimed would change the way that the supermarket sources produce by fostering closer relationships and support? for local suppliers.
The key aims set out in the charter are to build sustainable long-term relationships with local suppliers and produce growers, and to deliver practical advice and support for small businesses to create better market access.
The supermarket also stated it would not ‘seek exclusivity? in its supplier relationships an arrangement that can create barriers to growth for small firms, as it shuts off other avenues of income by keeping products out of competitor stores.
In a statement, Co-op retail chief executive, Steve Murrells, said that the move to work with a total of 1, 200 small suppliers by the end of 2017 reflected a public desire to see prized local products? on the shelves of UK supermarkets.
we know our customers care about the provenance of their food and are keen to champion British products wherever they can, he said.
Murrels added that the supermarket remained committed to giving great British food pride of place on our shelves.
Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.