Scottish craft beer brand Brewgooder has secured a national Tesco listing for its Clean Water Lager, following on from existing listings in ASDA and Co-op.
The social enterprise claimed the Tesco deal will help fulfil its aim to bring clean water access to over one million people.
Single bottles of Brewgooder Clean Water Lager, which is brewed in partnership with Brewdog, will be available to purchase from 481 UK-wide Tesco stores from 13 September 2018.
100% of profits from Clean Water Lager will fund clean water projects in some of the world’s poorest countries.
Commenting on the deal, Alan Mahon, founder of Brewgooder, said: “This deal marks another major milestone for Brewgooder and brings us closer to achieving our overall mission: to provide clean water to one million people.
“We’re really looking forward to involving Tesco and its customers with our mission. Our lager is a crisp, fresh tasting beer that has proven it can compete against the industry heavyweights on taste, but it also has the power to make significant social impact – just from people choosing to enjoy our beer at home or in a bar.
“Our journey so far has been incredible: growing from a team of one to seven in two years; brewing and selling over one million cans and half a million pints of our lager; and achieving listings with some of the UK’s biggest retailers.
“It’s because of our loyal drinkers and retailer support that we’re now able to look at extending our operations into Ghana and work to bring clean water to even more people across the world.”
BOOOOM! 💥 Our Clean Water Lager has just landed in 481 Tesco stores across the UK.
Grab some at your local Tesco store and make your next beer life-saving.
— Brewgooder (@BrewGoodr) September 13, 2018
Since launching in March 2016, Brewgooder has donated all profits to clean water and sanitation projects in developing countries. To date, it has helped over 40,000 people across Malawi gain access to clean water. Following the Tesco deal, Brewgooder plans to expand its clean water initiative into Ghana in 2019.
Mahon was inspired to start Brewgooder after being personally affected by unsafe water in Nepal. Across the world, over 900 children without adequate medical care die every day from issues related to a lack of clean water.
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