Supply chain · 6 January 2016

How to prepare your business for the sale season

sale season
Be sure to remove all old shipping labels, as leaving an old label on the box could cause confusion

The post-festive period brings with it anticipation for consumers and businesses alike. As the world’s largest express transportation company, FedEx will be at the forefront of making sure expectations are met.

Whether this season provides the perfect chance to increase sales or the excitement of securing the best bargains, everyone is looking forward to what January will bring.

The shift in consumer shopping patterns, fuelled by the rise of ecommerce, continues to drive our volume, and there’s a good chance that you too will be sending packages and parcels to customers near and far. We want to help your business be fully prepared this January, and so here are our top tips to help make this season a successful one:

(1) Give your supply chain a health check

Post-Christmas sales are time when the true effectiveness of a supply chain is revealed – and the last time you want to discover an issue! Therefore, make sure you assess operations on your side to see where processes can be optimised e.g. automatic label printing, and for extra valuable shipments – or those which absolutely must arrive by a certain date – consider exploring additional tracking options.

(2) Be prepared for an influx of orders

You can never truly predict exactly when demand for a product might surge. That’s why it’s so important to take a moment now to ensure your business is ready in the event of a potential avalanche of demand.

(3) Choose your packaging wisely

The opportunity for increased sales is near; however it’s equally important once you have those sales, that deliveries are given a similar priority. Use a new sturdy box, a few inches larger than your product on all sides to allow for plenty of cushioning.

If reusing a box, make sure it’s still strong enough for shipping by ensuring no torn flaps, no holes or corner dents, no water-damage etc. Also, be sure to remove all old shipping labels – this is essential since leaving an old label on the box could cause confusion and result in your package being delayed.

Once the sale period is over, look ahead to the rest of the year and take the time to review your business’ performance over the last year. This will help you determine your successes and examine the areas where you can improve for next year. Perhaps 2016 is the year to identify new markets where your products can be successful. Remember, there’s a world of opportunity out there for you to capitalise on.

In the meantime, I hope 2015 has been a memorable, prosperous and successful year for your business – all the best for 2016.

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ABOUT THE EXPERT

David Poole is managing director of sales, UK South at FedEx Express and FedEx UK. FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to every US address, as well as more than 220 countries and territories. 

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