Supply chain · 7 September 2018

Burning old stock: Would you follow in Burberry’s footsteps?

Many fashion brands burn old stock
Old stock is always a bone of contention with all companies, but what should you do with it?

In July, an earnings report revealed thatburberry destroyed unsold clothes, accessories and perfume worth 28.6m in 2017 to protect its brand.Fashion firms often destroy unwanted items to prevent them being stolen or sold cheaply.

This information led to an angry response from environmental campaigners, alongside the brand using real fur in their garments.

However, in recent news Burberry has halted the burning of old unsold stock in agreement with a new company.

Sustainable luxury company Elvis & Kresse secured a deal with Burberry which will see 120 tonnes of leather off-cuts transformed into new products over the next five years.

In addition to this Burberry has also said it will phase out using real fur products.

As the rise of ethical brands continues to increase, with the changing attitudes of consumers, it’s important for brands to up the anty and go greener.

Commenting on this, Burberry’s chief executive Marco GobbettI said: “Modern luxury means being socially and environmentally responsible.

“This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”

Carlsberg

Also this week, Danish brewer Carlsberg has pledged to replace plastic can holders with recyclable glue.

The leading beer brand will bephasing in a new ‘snap pack? which it claims will reduce the amount of plastic used in traditional multi-packs by as much as 76%.

Dr Sue Kinsey, senior pollution policy officer with the Marine Conservation Society, supports Carlsberg’s planned packaging change.

they are a hazard to wildlife which can get entangled in them. Any steps taken to stop the flow of plastics to our oceans are to be welcomed, she said.

Although consumers rate more ethical brands over wasteful. But its not always as easy to keep everyone happy whilst keeping costs and waste low.

However, for the average small business owner, it can be difficult to find a happy medium of keeping costs and waste at a minimum.


 
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ABOUT THE EXPERT

Carly Hacon is a reporter for Business Advice. She has a BA in journalism from Kingston University, and has previously worked as a features editor for a local newspaper.

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