Supply chain Fred Heritage · 18 January 2017
Accommodation and restaurant ventures boosted by new TripAdvisor features
Popular travel site TripAdvisor has launched features that could help millions of small business owners around the world make more money from their online presence. Two new tools, launched on TripAdvisor’s subscription products for businesses, have been designed to give hoteliers and restaurant owners the means to market themselves online, make booking decisions, stand out from their competitors and measure their online reputation more accurately. Hotel and accommodation business owners can sign up to TripAdvisor’s Business Advantage feature to showcase their property to potential customers. The tool enables owners to highlight their best guest photos and assign cover images to their online photo albums and TripAdvisor property page. An analytics suite also gives accommodation businesses owners access to more extensive data on guests and their engagement as well as competitor information. Meanwhile, TripAdvisor’s premium feature for subscribing restaurant owners has been upgraded to include access to more advanced analytics, 24-hour email support and priority phone support from TripAdvisor’s team of support staff. The so-called Favourite Reviews? feature also enables restaurant owners to attract new customers by showcasing their best customer reviews at the top of their TripAdvisor page. Another new feature, Storyboard, promises to transform the static photos left be customers into more dynamic visual presentation, highlighting restaurants? best features. weve designed these new subscription services to help our partners fully leverage the benefits that are possible when working with TripAdvisor, said TripAdvisor’s senior vice president for global sales, Robin Ingle. an enhanced business page on TripAdvisor, available through these new subscription services, builds a better net to capture the interests of travellers. That net, plus a great hotel stay or dining experience for travellers, leads to more positive reviews. Ultimately, we believe these attributes lead to increased bookings and reservations. Over 10, 000 businesses are added to the TripAdvisor website and app every week, with more than 6.8m businesses now listed across the globe in total.
ABOUT THE EXPERTFred Heritage
Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.