Business Development, Retail, Sales & Marketing

Increasing Footfall in High Street Retail Stores

Business Advice | 27 March 2023 | 1 year ago

There has been an increased interest in online shopping in recent years and understandably so; shopping online is quick, easy and convenient. However, this means that many high street retail stores are struggling to get people through the doors. With more people shopping online, fewer people feel the need to shop in-person.

To combat this, you need to increase footfall. This means taking advantage of passing trade and believing that anyone walking by could be a potential customer. Below, we have taken a look at four of the key ways of increasing footfall in high street retail stores.

Beautify Your Storefront

Unless you have an attractive storefront, it’s unlikely that you will grab the attention of passing trade. Bright colours, attractive signage and eye-catching arrangements are all effective ways of getting someone to pay attention to what your business has to offer. This is something that you could do yourself – if you have an eye for storefront design – but you could also consider enlisting a consultant for this purpose. 

Focus on Customer Service

Someone is much more likely to visit a high street retail store in-person if they know excellent customer service is guaranteed. Friendly, attentive and helpful customer service will encourage repeat business. Instead of going to another business, next time they will simply return to you, knowing that they can expect a good shopping experience. This isn’t something you can replicate online.

Host Events

Don’t underestimate the benefit of hosting events, even those that aren’t directly related to your business or industry. You could plan a special event, such as signings, talks, music or classes. You could also host promotions and sales that are accessible in person only. All of these options involve someone having to visit your business in-person.

In-Person Services

One of the most effective ways of increasing footfall in high street retail stores is to offer in-person services. This involves providing secondary services in the store that require an in person presence, such as serving food and drink, or having courier or parcel drop off services for example. You could also offer free collection, as well as delivery for goods sold online, which encourages people to come through the door where they are likely to spend more.

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