I’m the head of strategy at space marketplace Office Genie. The sitewas set up in 2009 as the first desk space marketplace in the UK, under the umbrella of Genie Ventures (the digital marketing and e-commerce company behind four fast-growing brands). Starting with a just a few spare desks in Genie’s Cambridge office, the teamquickly realised there that there was nowhere they could find to rent out this otherwise-wasted space.
Being an enterprising bunch, they decided to provide a solution to this, and build a site through which businesses could profit off renting out their spare desk space to those who needed it.
The growth of Office Genie coincided with the economic downturn, where redundancies had unfortunately led to many businesses finding themselves with empty desks in their offices. Desk rental emerged as one of the real success stories to come out of the recession, with these businesses finding a viable alternative to downsizing through renting out their spare space. With increasing numbers of people also choosing to start up their own businesses, and wanting affordable rent, these empty desks proved to be a perfect office space solution.
Since 2010 the website has also provided the UK’s SMEs with access to both serviced and traditional leased properties. It is the combination of these three types of office space that sets our siteapart from its competitors. No other online marketplace offers quite the variety of properties you can find on Office Genie. The site today is responsible for letting out millions of pounds worth of space to the country’s small businesses and freelancers and is one of the most popular and best-know names in the field.
Iwas hired in 2012 as the site’s then-web editor, taking on the role of creating on-site editorial including news, blogs and user guides, as well as PR. In this period I was able todevelop a deep understanding of both the world of commercial property, as well as that of small business and startups.
I became the head of strategy in 2014, and now oversee the site’s marketing channels and product development, while also managing the site’s relationships with key figures in the commercial property sector.