Technology

WhatsApp small business app released for UK users

Praseeda Nair | 19 January 2018 | 6 years ago

Istanbul,  Turkey - February 6,  2016: Apple iPhone 6s screen with social media applications icons Facebook,  Instagram,  Twitter,  Spotify,  Youtube,  Messenger,  Paypal,  Whatsapp etc.
The WhatsApp small business app has introduced a number of automated functions
Messaging platform WhatsApp has released its dedicated business app for UK users, offeringa line of new tools to help small firms connect with customers.

Currently available for Android mobile users, the app features new profile and analyticalfunctions specifically targeted at small business owners. The app is currently free, but WhatsApp is expected to monetise the offering in the future.

Owners are able to create a business profile with their existing number and display useful company information to customers, such as a business description, email or store addresses and website.

Read more:?Facebook news feed changes will mean less traffic and reach for business pages

whatsapp small business app

Companies will be verified? in a similar way to Twitter’s blue tick model, with a green badge used to show legitimate businesses.

When?rumours of the appwere firstconfirmedin September 2017, WhatsApp chief operating officer, Matt Idema, outlined to the Wall Street Journal howthe app could work in practice offering an immediate line of communication between business owners and customers.

?[It could see] someone placing an order with a local bakery or looking at new styles from a clothing store, he said.

Other new tools will allowbusiness ownersto send out quick replies to provide answers to frequently asked questions, with two new automated functions also on offer greeting messages to introduce new connections to the business, and away messages toindicate an expected response time.

The WhatsApp small business app also offers an analytics function, giving access to metrics such as how many messages were successfully sent, delivered and read by customers.

our new app will make it easier for companies to connect with customers, and more convenient for our 1.3bn users to chat with businesses that matter to them, read an official blog post on the app’s launch.

people can continue using WhatsApp as usual there’s no need to download anything new. And people will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.

over 80 per cent of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today (Source: Morning Consult study). And WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way.

A recent study found that fewerthanhalf of small UK business owners are leveraging thepotential of WhatsApp as a marketing tool, despite the messaging platform’s vast user base.

Ofthose using WhatsApp for business, the overwhelming majority agreed that the ability to see when a message has been delivered and read was a unique advantage over regular text messaging.

__________________________________________________________________________________
Retail trends

 

Top five retail technology trends set to emerge in 2018

With instant messaging apps such as Facebook Messenger and WhatsApp being a preferred method of contact for many people in the UK, more retailers are expected to use these platforms to talk to customers and streamline communications.

__________________________________________________________________________________

Topic

Technology

Related Topics

Exploring the Immersive World of VR Development: Applications and Opportunities
25 September 2023

Exploring the Immersive World of VR Development: Applications and Opportunities

Read More →
How to Effectively Manage Remote Teams in Today’s World
30 August 2023

How to Effectively Manage Remote Teams in Today’s World

Read More →
Why Call Recording is Crucial to Managing Customer Relationships?
8 August 2022

Why Call Recording is Crucial to Managing Customer Relationships?

Read More →
Four Ways to Improve Your Employees’ Digital Experience
18 July 2022

Four Ways to Improve Your Employees’ Digital Experience

Read More →
No Need for Code: The Advantages of Using Website Builders
15 June 2022

No Need for Code: The Advantages of Using Website Builders

Read More →
Top Tech Platforms to Help SMEs Navigate Hybrid Working
21 March 2022

Top Tech Platforms to Help SMEs Navigate Hybrid Working

Read More →

If you enjoy reading our articles,
why not sign up for our newsletter?

We commit to just delivering high-quality material that is specially crafted for our audience.

Join Our Newsletter