The ecommerce mistakes that cripple online shops With millions of online stores competing for their share of the ecommerce economy, business owners can?t afford to make mistakes. __________________________________________________________________________________ Another hurdle to overcome in the voice retail sector is trust ? at present, only 33 per cent of consumers trust in the personalised product selection of smart speakers and only 44 per cent believe they offer the best value. Will Hayllar, partner and global head of consumer goods at OC&C, commented: ?It?s clear that shopping with voice is going to account for a substantial and growing share of the retail market, presenting both a challenge and an opportunity for businesses that can get ahead of the curve. ?There are different paths to success in the voice category. A key consideration for retailers is understanding what business objectives they want to serve, then tailoring their voice proposition accordingly. “For consumer goods companies, the focus should be on prioritising the products most likely to be shopped through this channel. For both retailers and consumer goods businesses, assessing how their brand plays to the strengths of different ?skills?, is also crucial to maximise their success.? According to the Salesforce 2017 Connected Shoppers report, consumers are regularly researching merchandise before making a purchase in-store (79 per cent) and online (85 per cent). Around 40 per cent of millennials have used voice-enabled assistants such as Amazon Echo or Google Home to research items before committing to a purchase.
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