Making the visitor experience count in the age of GDPR
Writing for Business Advice, Dan Harding, director of Sign In App, explains how businesses can collect sign-in details from visitors in the age of GDPR for an effective visitor experience.
Let’s set the scene. you’ve pulled up to the offices of the company you have your morning meeting with. You make your way to the building’s entrance and walk into a lobby with a waiting area, an unmanned reception, and a guest sign-in book. No instructions, no direction and more importantly, no idea what to do or where to go next.
Unfortunately, this scenario is more common than not. And even when reception desks are manned, the process is often far from seamless. In today’s digital age not only is the experience out of keeping with almost every aspect of an individual’s daily life, but it exposes businesses to all sorts of data protection and privacy breaches.
With GDPR and the UK’s Data Protection Act (DPA) 2018 now in effect, if your business still uses the traditional book and pen, your compliance stops before anyone can even make it past the lobby.
For compliant’s sake
Having all your visitors? data sitting visible at your unmanned front desk is no longer an option for businesses. With strict regulations in place regarding what data businesses can obtain and store from individuals and for how long, having years? worth of names, contact details and guest preferences at your fingertips, is just no longer viable. And what happens if that data sitting at your reception desk ends up in the wrong hands?
Businesses often take a siloed approach when it comes to visitor data gathering. Those in finance may want bank details, those in IT may want account log-ins and receptionists may want car registrations. And it all has to be GDPR and DPA compliant. So, how can businesses effectively provide a seamless and detailed sign-in process for visitors that meets the digital age experience and being GDPR compliant?
__________________________________________________________________________________ GDPR watchdog tells small businesses: We are not looking for perfection?The UK’s information commissioner spoke to small business owners on the day of GDPR’s introduction stating it will focus on bigger players over smaller firms
The visitor experience
A guest sign-in book is what most of us are welcomed with, and indeed used to, when visiting a business? premises. But what about first impressions? And second and third impressions for that matter. How do visitors know where to go once theyve signed in if you don’t have a receptionist? Do they need a badge to proceed? What if they need to sign your data policy or an NDA prior to progression?
Many of us are guilty of making snap judgments when walking onto a company’s premises but if your visitor experience leaves people uncertain – even uneasy you’re starting at a disadvantage, and the real question is is it worth the risk?
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