Procurement · 24 November 2015

Vast majority of consumers want reassurance on businesses? data protection

consumers want to see evidence of what firms are doing to keep their data secure
Consumers want to see evidence of what firms are doing to keep their data secure
Some 83 per cent of UK consumers do not trust businesses to protect their data and want firms to highlight what is being done to protect personal information, according to new research by the Institute of Customer Service.

The survey revealed that consumers want to see evidence of what firms are doing to keep their data secure and support harsher government penalties for companies that are not taking adequate steps to safeguard customer information against hackers.

“Acceptance of the inevitability of cyber attacks may be a reality, but British consumers have become increasingly concerned about the way organisations use customer data and protect it, said Jo Causon, CEO of the Institute of Customer Service.

In the US, the Federal Trade commission has been touring the country urging young technology firms to ‘start with security? and ensure that protecting users? data from cyber attacks is considered from the first conception of a product. The British government’s Cyber Streetwise campaign has focused on dispelling the myth that only firms that accept online payments are vulnerable to breaches.

Yet research by campaign released in February found that a quarter of small businesses think that cyber security is too expensive to implement, even though 60 per cent of small firms suffered a cyber security breach in 2014, according to PWC.


 
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Hannah Wilkinson is a reporter for Business Advice. She studied economics and management at Oxford University and prior to joining Business Advice wrote for Kensington and Chelsea Today about business and economics as well as running a tutoring company.

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