To most shoppers, an out-dated website is an immediate turnoff. Here, founder at digital marketing agency?Grizzly, Jamie Fitzhenry, reveals ten criteria for small business owners when assessing their site.
Ever wondered why you’re not getting many sales inquiries or orders through your website? Have you ever considered the reason they’re not converting is that your website needs an update?
With so much product discovery taking place online, your website is often the first port of call for your customers, offering the best chance of your brand making a good first impression.
There is an overwhelming number of potential customers who are doing initial research on mobile. Research has shown that customers who enter a non-mobile optimised site don’t come back 60 per cent of the time, and usually turn to a competitor’s website.
Plus, those customers who leave a non-responsive website are less likely to recommend that site to friends. If your website does not look good on mobile if it looks zoomed out when you visit it on a smartphone it is not optimised, and can lead to a substantial number of lost sales.
For some, determining whether a design is too old isnt easy, but when it comes to websites there are certain characteristics that can be big giveaways.
For example, if you still have a visitor counter on your site, grainy or oddly-sized graphics, or a non-mobile responsive site, then your website is probably in need of an update. A good rule of thumb is to update your website every two or three years.
Gimmicky and overused fonts think Comic Sans, Papyrus and handwritten? fonts are a dead giveaway that your website hasn’t been updated in a while.
Look for web-safe fonts when updating your site, and always include one or two similar backups in your CSS stylesheet. Also, get rid of animations that cause your text to blink or scroll in, out, up and down, as this causes your site to become slow.
The industry standard for loading time is about two to three seconds, so if your website takes longer to load, it’s time to look at factors causing it to load slowly.
Some of these factors include bad HTML, the images are too big, or the hosting site is bad. Having a faster loading time is imperative, as customers are more likely to abandon your site if it takes too long to load.
Too many Flash modules
Google Chrome, one of the most popular web browsers, announced it would stop supporting Adobe Flash. If the majority of your website’s viewers are using Chrome, the last thing you want them to see is a bunch of empty, unsupported Flash modules. Start phasing out Flash modules immediately if your site uses them.
If your visitors encounter a 404 error or Page Not Found message too many times on your website, they are more likely to abandon your site altogether, which increases your bounce rate. When it has a bounce rate of 60 per cent or above, your website needs an update.
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