Procurement Hunter Ruthven · 10 September 2015
Small businesses turning to digital for reassurance, optimisation and transformation
With over half of small companies in the UK already offering goods and services through an online channel, the Federation of Small Businesses (FSB) has categorised the three ways it is being leveraged. The FSB set out to determine what benefits are derived from digital communication services, the barriers that exist preventing small businesses from doing more online and unveil policy changes from the government, Ofcom and industry groups deemed necessary. Its study, Reassured, optimised, transformed: Driving digital demand among small businesses? registered 40 per cent growth in sales last year due to being online. In today’s market, 65 per cent of small businesses use social media, 55 per cent cloud computing, 11 per cent have an app and 42 per cent view digital skills as important for business growth, the survey found. The three categories the FSB has created to summarise the different approaches small firms take to digital are: business reassurance, business optimisation and business transformation. On the reassurance front, the digital benefit is having a new and reliable? way of connecting to customers, suppliers and employees. With optimisation, businesses here see digital as a way to secure time and costs savings. Finally, transformation firms are seen as digitally advanced? and use it as a springboard to do new and different things aiding expansion. FSB has found, mirroring a number of other studies and commentators, that smaller firms throughout the UK are calling out for fibre-grade internet connections. Those which have not yet upgraded to superheats broadband, or have not been making full use? of digital services, the FSB noted confusion and misconceptions? regarding different elements of the telecoms market. many business owners were sceptical about the speeds promised by broadband providers, with’some of those currently subscribed to fibre-optic broadband still saying that they did not have accessto what they considered to be superfast broadband, the survey stated. This issue contributes to a lack of trust of communications providers, and can again lead to disengagement from the marketplace. The barriers to doing more online were also split into three categories: satisfaction with the status quo; infrastructure; and quality of service issues affecting small businesses as customers.
ABOUT THE EXPERTHunter Ruthven
Hunter Ruthven was previously editor of Business Advice. He was also the editor of Real Business, the UK's most-read website for entrepreneurs and business leaders at the helm of growing SMEs.