Micro business owners demand more from video surveillance
Owners are seeking out better services to protect their business premises from crime, as new research reveals that two-thirds consider video surveillance as the key to peace of mind. According to data collected by video surveillance specialists Axis Communications, almost eight in ten micro company owners admitted that break ins and thefts had become a ?major? concern. Technological advancement in video surveillance drove the demand for better protection, with owners pushing for greater functionality from their provider. For example, live streaming and monitoring on a mobile device. Some 84 per cent of owners surveyed expressed a wish to incorporate smart features such as remote access and high-resolution images into video surveillance, acknowledging that it would boost security at their premises. The study uncovered a wide consensus among micro business owners that existing surveillance set-ups were not up to date. It was also suggested that business owners now considered premises security as part of wider IT infrastructure, rather than a stand-alone purchase. Commenting on the calls for better video surveillance, Yasin Miah, small business account manager at Axis Communications, said that owners were waking up to new possibilities. ?Small business owners are becoming increasingly aware of the leap in technology that powers CCTV and network cameras,? he said in a statement.
Sales opportunities for small IT firms
It was also noted in the study that an increase in market activity for business security would create sales opportunities for small IT firms and security equipment resellers to provide services for micro firms. Three-quarters of business owners surveyed said that they would approach a local IT or security provider for services. Miah added that the nature of micro company operations meant that expert advice was not always accessible. ?There is a need for guidance, as [business owners] lack the resources and insights that would be provided by a dedicated IT manager in a larger organisation. This presents an opportunity for resellers, particularly IT resellers, who have been in the business of providing advice to this audience for years.? A study on small business crime in 2015 by the charity Victim Support showed that half of small firms had at some point been victim to crime such as burglary and vandalism. The research found that despite each incident costing a business an average ?2,625 ? and up to 151 trading days over the company?s lifespan ? three-quarters of owners had not invested in adequate crime-prevention measures. Looking to bolster security for your business? Don’t miss our property?protection series:
Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.
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