Procurement · 29 June 2017

How the iPhone era gave rise to the UK freelance economy

iPhone
Over a fifth of micro firms are now operated solely from a smartphone
As the iPhone turns ten years old on 29 June, new research has revealed how integral the smartphone has become to UK business, and its particular contribution to the growth of the UK freelance economy.

To mark the iPhone era turning ten, a study from FreeAgent showed that of Britain’s 5.3m micro business owners operating in 2017, some 22 per cent use their smartphone as the sole means of running their business.

The figure lags behind the current usage of desktop computers in business only slightly. Some 25 per cent of micro business owners use a desktop to run their company, but smartphone technology is improving at a faster rate, and it’s expected that smartphone use will surpass desktop computer use in business in the next few years.

The co-founder and CEO of FreeAgent, Ed Molyneux, claimed the iPhone era had revolutionised the way Britons did business. As the number of people owning smartphones has grown so rapidly, so has the proportion of people who have become their own bosses, especially freelancers, he added.

apple’s App store opened in 2008, and since then the number of freelancers in the UK hasincreased by a staggering 43 per cent, amounting to a workforce of two million who contribute 119bn to the economy.

Chief digital officer at native advertising company Adyoulike, Dale Lovell, said that, from a business advertising perspective, the iPhoneera had changed the landscape irrevocably. ‘smartphone-centric advertising models are now essential, he added.

feeds, accessed via smartphones, are where customers live now. It’s the water-cooler at work and the TV set athomeofdays gone by. Any brand wanting to gain market share simply has to advertise there.

the iPhone has continued to revolutionise mobile technology by creating entirely new products, services and even entire industries, that we couldnt envision just ten years ago.

The growth in the app marketplace since the launch of the iPhone ten years ago has been meteoric. When the App store was launched in 2008, 500 apps were available for users to download, whereas there are currently more than 2.2m, with banking and accounting apps proving of particular use to micro business.


 
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ABOUT THE EXPERT

Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.

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