How small business owners can use big data to transform company operations
Your processes are broken but you already have the data to fix them, writes Alexander Rinke, co-founder ofprocess miningfirm Celonis, who explains how small business owners can use big data? toimprove day-to-dayefficiencies and compete with bigger players.
As Michael Porter once famously stated; Operational effectiveness competition shifts the productivity frontier outward, effectively raising the bar for everyone. This adage has never carried more weight than right now, in the digital age. Global players like Amazon have perfected processes, but they’re not the only ones who can.
Recent research has revealed that nearly two thirds of SMEs are looking to big data to benefit their business, highlighting an appetite from smaller companies across all industries to transform their operations.
Customer expectations are rising and to stay competitive, a company must deliver products and services within hours instead of weeks. Inefficiencies arent tolerated and business processes need to be faster, more efficient, and more agile.
Almost every business pursuing this goal encounters a familiar pattern: flawed or inefficient processes are uncovered and management consultants get called in. Consultants are taught to survey the process in its existing state first, then map out the ideal process path and determine how to get from the former to the latter.
Whiteboarding sessions commence and interviews are conducted, all with the objective of optimising core operations like purchasing, logistics and production. If root causes of process inefficiencies are eventually uncovered, consultants can develop a plan of action and execute.
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However, there are problems with the traditional approach: it can take weeks, months or years to uncover these causes, scope creep is common, and root cause analysis may not be completely accurate.
Even worse, because the existing process may not be up to date and because the traditional approach is built on so much subjective information, the ‘solution? might actually end up causing more problems.
Uncovering new insights
Every business is sat on a wealth of data that could help them to visualise and better understand their processes and pinpoint inefficiencies within them.
Large companies such as Vodafone, Cisco, and Siemens are already adopting technologies such as process mining, which uses big data analytics and machine learning to visualise and understand processes to pinpoint inefficiencies and provide proactive recommendations for improvement. Now it’s time for smaller businesses to do the same.
Tremendous amounts of data accumulate in businesses? IT systems. This becomes much more valuable when information logs are reconstructed into a visual, real-time representation of how each task is being executed, acting as a real-time process MRI.
The process mining technology works to reimage every variation of the process, and business leaders benefit from complete transparency on key processes like purchase-to-pay (P2P), logistics, accounts payable and IT service management.
Defeating an unknown enemy
Competition isnt getting any less fierce and small businesses are striving to squeeze out every last drop of operational effectiveness.
Finding solutions to known problems is tough enough, but it’s nearly impossible for SMEs find solutions to problems they don’t know exist.
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