The unprecedented digital transformation over the last few years forced employees to adapt to new digital tools and workstyles at an extraordinary pace—which naturally led to employee burnout.
Employee burnout, while often framed as the issue of an individual, is really a company-wide problem because the happiness of your employees directly affects your business’s long-term success. When morale declines and burnout rates rise, leaders must determine how they can reduce friction and improve the employee experience. If the last few years taught us anything, it’s that employees need a streamlined digital experience (DEX) to thrive.
Leaders must prioritise digital experiences for improved productivity and retention
When the world shifted toward remote work, many companies scrambled to adapt to new software in order to stay operational. This put the onus on employees to thrive on their own in the suddenly hybrid and remote workforce. Employees had to adjust to new digital platforms practically overnight, and they began putting in overtime as they worked from home, with less differentiation between their personal lives and their work. It wasn’t just the mid-level employees and associates who felt this weight. IT departments and their leaders had to learn to support struggling employees from remote locations while also adjusting to new technologies. Many executives are still unaware of how deeply this has impacted their day-to-day operations during that time and how it is still impacting staff today.
The pandemic, and the Great Resignation that is following, essentially created a case study for why leaders must prioritise the digital employee experience. But even knowing that DEX is vital for staff retention and engagement, gaps still exist between the management, rank-and-file employees, and IT executives on how to deliver a high-quality digital experience. Here are four data-backed strategies for delivering a superior digital employee experience.
Minimise IT disruptions
The findings of a new Digital Workplace Productivity Report reveal that employees are only working at 60% capacity because their work is being affected by IT disruptions. This means that employees are reported to lose almost an hour (54 minutes) every week, costing companies millions of pounds in lost productivity.
Unintentional downtime causes stress for staff, many of whom may end up working overtime to make up for disruptions that aren’t their fault, to begin with. As companies are getting back on their feet post-pandemic and grappling with inflation and the cost-of-living crisis, this lost productivity is hiding in plain sight. According to the report, businesses are in the dark about how much productivity they’re losing, how much money they’re losing, and how it all ties back to IT disruptions and poor DEX.
Address tech issues before they impact your staff
While employees have shown a general aptitude for learning new technologies and platforms amid challenging times, the burden shouldn’t fall on them entirely. While employees are taking on the heavy lifting of learning varying interfaces, platforms, and workflows, business leaders need to ensure a secure and well-supported tech infrastructure.
One method for achieving this level of security and oversight is through the use of transformative technology that can integrate into a tech stack and mitigate any back-end technical glitches, errors, or data breaches before they worsen or, better yet, before they occur in the first place. Training programs and software that can run behind the scenes to provide 24/7 monitoring are ideal because they make sure all of your programs are running smoothly and securely, helping streamline the adjustment period.
Bridge the gap between executive perception and employee experience
It’s no secret that communication issues can arise between departments and teams. Studies indicate that more than half of employees say that improving the digital employee experience should be a top priority for their companies, but only one in five executives believe that substantial improvement is needed.
This communication gap between executives and their employees proves that companies have a long way to go in elevating the quality of their employees’ digital experience to a level that will attract and retain talent.
Support IT departments
Technical issues and organisational resistance pose major hurdles for IT executives. These hurdles can include data storage, security, siloed workflows, insufficient data, a lack of EX data collection, supporting staff across multiple departments, and more. Issues in these areas can slow down progress and result in poor performance.
Nearly one-third of IT executives cite insufficient budgets as a key factor in poor DEX. This indicates poor management support along with a lack of strategy, road mapping, and business case. leaders and executive management teams must recognise the needs of their IT department and treat them as essential members who touch every aspect of the workforce.
Employees expect sophistication when it comes to their organization’s use of technology. A smooth digital experience is now the norm—an exceptional one is what is needed to get ahead in business.
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