Procurement Fred Heritage · 17 December 2015
Facebook launches all-new tools for small firms, marking record business use
Marking a huge milestone in its influence on small business and entrepreneurship, Facebook has recently announced that over 50m businesses worldwide are now using Facebook Pages to connect with their customers. We heard more in an exclusive interview with Olly Sewell, managing partner on Facebook’s Small and Medium Business (SMB) team. The online social platform has also reported that people in business are now using Pages to communicate more than ever, with 2.5bn comments made via the tool every month. Emphasising how far Facebook’s efforts to connect businesses to consumers has come, 79 per cent of people in the UK are now connected to a small or medium-sized business on Facebook. Further to this, the Facebook team has now launched a range of new features designed to make it simpler for small businesses to manage communications with customers. Better, more advanced communications controls means Page owners will now be able to set the time it takes for them to reply to messages automatically either within minutes, within an hour, within hours? or within a day. Similarly, a new tool launched under the Pages’ Activity? tab helps owners to monitor and respond better to comments on Page, while a re-designed inbox, providing clearer, more readily-available information on the people businesses are messaging, means owners are able to keep up with and manage conversations more efficiently. In an exclusive conversation, Business Advice chatted to Olly Sewell, a managing partner on Facebook’s Small and Medium Business (SMB) team, to learn first hand about these new features and to better understand how Facebook can benefit entrepreneurs and small business. we are trying to make things as easy as possible for businesses to manage online communications, said Sewell. We’re aiming to be the first and best place for small businesses to manage online and mobile presence. Identifying that more and more customers now interact with businesses on the go, Facebook are pushing for Pages to become the principal mobile tool for small businesses on the market. mobile is the biggest challenge for us and it’s where we are looking to innovative constantly, said Sewell. It’s where the customers are, and it’s where people are spending most of their time. pages provides an instant mobile strategy for a business starting out, he continued. Before businesses consider spending money on marketing and advertising, our platform helps owners attract customers from the very first minute, for free.
ABOUT THE EXPERTFred Heritage
Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.