Facebook F8 2018: The new features brands should be excited about
Following this year’s Facebook F8 conference, Sam Bettis, social media campaign manager at bigdog, explains how small business owners could benefit from new features announced by the platform.
The F8 conference that recently took place in California taught us a lot, as always. Mark Zuckerberg talked about what Facebook is rolling out next, there are some interesting updates to the platform that focus on bringing people together, playing games with your friends, video chat, gaming and even dating.
Positive actions following the Cambridge Analytica scandals, Facebook is also trying to claw back user trust and show transparency.
Looking back at the conference, there are three big highlights from the event which brands need to take notice of.
Facebook wants to give power back to the consumer with the introduction of Clear History. This new feature gives the consumer the ability to clear their history tracked by Facebook with the click of one button.
For the consumer this is great but for brands, this could be a game changer for ad strategies based around web retargeting. Marketers are at risk of losing some of the users they can target based on web visits which historically has been a bit of a quick win? in terms of serving prompts and reminders. We cannot be sure of the scale of uptake just yet but we should be prepared for change.
That said, perhaps in the same way that GDPR can be considered an opportunity disguised as a threat (challenging marketeers to create more compelling calls to action than ever rather than pre-ticked boxes), could Clear History challenge us to think beyond lazy quick win targeting?
It could challenge brands to focus on customer loyalty built from meaningful conversations and?Content You can’t Ignore. No longer will it be as easy as myopically focussing on sales retargeting and number chasing instead we will all think more about how we can help and engage the customer.
As the social network has grown in prominence over the last decade, many additional social media platforms have sprung into life, bringing us to a world today, with an online community of two billion people use social media. more»