Procurement · 20 April 2016

Credibility and convenience what mobile payments offer an exciting new brand

Coffee is a low price,  high volume product that makes sense for mobile payments
Coffee is a low price, high volume product that makes sense for mobile payments
As part of afour-part series, fusing helpful infographics with inspiring case studies, Business Advice is delving into the world of payments in partnership with Paym the way to get paid using just a mobile number.

Increasingly popular amongst small business owners, they provide both convenient and secure transactions. The opening piece of the series introduces you, our readers, to the concept of mobile payments and introduces a business making particularly good use of them.

To provide an overlook of the mobile payments space, we’ve put together an informative and thought-provoking infographic (see below). Using research exclusively provided by Paym, it illustrates the struggles sole traders go through when it comes to payments and charts the rise of the technology so far.

Over the course of the feature series we’ll be quizzing a wide range of businesses to discover how embracing mobile payments has helped with enterprise growth.

First up, and so inspired by the entrepreneurial spirit of candidates on the latest series of The Apprentice, Will Brightman decided to quit his city job in January this year and start his own venture a range of environmentally friendly coffee-based body scrubs.

His company Optiat, which stands for one person’s trash is another’s treasure, takes the antioxidant-rich by-products of coffee grounds, that would otherwise be thrown away, and uses them to make a range of different flavoured luxury scrubs.

To date, Optiat has produced over 1, 000 units and Brightman has begun to explore ways to attract new customers and grow the brand. Appearing alongside fellow coffee entrepreneurs, baristas and enthusiasts at the recent London Coffee Festival, Brightman made use of mobile payments for the first time, employinga mobile platform to accept payments from customers that wanted to sample Optiat scrubs.

we went to the festival knowing that very few brands would be able to take cashless payments, and knew there were no cashpoints on site, so decided on the spur of the moment to invest in mobile payment technology as we didnt want to have to turn customers away, said Brightman.

All Optiat’s sales have so far been online, and allowing potential customers to see and feel the product at the festival opened Brightman’s eyes to how important face-to-face engagement could be for business growth. People need to see and feel the effects of our product because they are amazed at the effect it has on their skin. We offered live demonstrations at the festival which proved very popular, added Brightman.


 
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ABOUT THE EXPERT

Hunter Ruthven was previously editor of Business Advice. He was also the editor of Real Business, the UK's most-read website for entrepreneurs and business leaders at the helm of growing SMEs.

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