Procurement 19 September 2018

8 cloud-based business technologies to drive customer satisfaction

How can cloud-based technologies support your business operations?
The move to cloud is happening, but what makes a contact centre stand out from the crowd? Colin Hay at Puzzel outlines eight technologies available in the cloud to boost agent productivity and customer satisfaction in one go.

According to the latest findings from ContactBabel, respondents expect to see ‘significant amounts of their functionality being delivered in the cloud by mid-2019? and that cloud-based deployment of CRM, workforce management, speech analytics and outbound dialling will at least double within two years. This reflects Puzzel’s own experience as eager customers seek to maximise the flexibility and scalability of new cloud-based infrastructures.

Here we consider technology to boost cost-effectiveness and operational efficiencies along with agent and customer happiness. In purely alphabetical order, look out for the following:?

  1. CRM

Today’s cloud-based solutions link seamlessly with some of the world’s most popular customer relationship management (CRM) applications to give agents a complete and instantaneous view of essential caller information, without switching between multiple screens, to deliver a highly personalised response.

  1. Intelligentcallrouting

a massive step up from traditional premise-based Automatic Call Distribution (ACD) systems, today’s technology has sophisticated intelligence built in to route customer calls automatically from a variety of channelsto the best-skilled, available agents quickly and efficiently.

  1. Interactive Voice Response (IVR)

routes inbound calls to the relevant agent or department and enables self-service by automating simple transactions such as bank balance look-ups, submitting utility meter readings, ordering popular products or listening to public transport timetables. It offers customers a 24-hour service without the extra staffing or operational costs.

  1. Outbound dialing

the perfect support for marketing, this facility enables agents to make outbound campaigns to a given list of contacts in a flash. Why not schedule the system to provide outbound services during off-peak hours without the need for manual intervention?

  1. Post-contact surveys

gather meaningful customer feedback by developing simple, short, multiple choice-style surveys targeted at different customer groups and in real time. Tap into the huge global mobile market by exploiting SMS technology.

The latest survey functionality works by automatically sending the caller a survey text message just after a completed call with one of your contact centre agents. The caller can then respond with a rating and/or with additional comments. Just be sure to act on feedback good and bad to further improve and exceed customer expectations.

  1. Quality management and call recording

develop insightful, focused quality programmes that incorporate the voice of the customer? to drive deeper customer engagement and support better decisions on products, services and processes.

Supplement this with call recording to build up an easy-to-access audio catalogue of all enquiries. By efficiently retrieving, managing, listening and sharing all or selected voice and chat conversations, contact centre supervisors can resolve complaints quickly and make meaningful operational adjustments for enhanced customer service.

  1. Voice analytics

the logical extension to call recording is today’s voice analytics technology which retains and mines the entire content of calls that were previously defined only by keywords and phrases.

Modern voice analytics can recognise accents, dialects and slang and can even accommodate specialist words such as technical or industry terminology.


Business development