Procurement · 9 November 2017

Business in 2050: Look forward to robot employees and four-hour working days

connection with robot in laboratory
New “cobots” could soon handle administrative tasks and give employees time to become more creative
Afuturist author has revealed what running business in 2050 could be like, asking us whether we should be excited or threatened by the prospects.

Back in 1900, civil engneer J. Elfreth Watkins made 12 predictions in the Ladies? Home Journal of how society could look 100 years later. While the extinction of flies and mosquitos never materialised, his early sketches of an interconnected digital landscape closely resembled today’s internet. These latestpredictions are equally bold.

As part of thereport, published by marketing services provider Yell, scientist and author James Wallman made seven predictions of what the working world will look like in 2050. This so-called Fourth Industrial Revolution, Wallman claimed, could dramatically change the way small and new businesses operate.


Continued development in technologiy will see business owners benefit more greatly from automation, according to the report. Wallman coined the term cobots? to refer to robots designed to work collaboratively with human colleagues in a business environment.

Reflecting on how automation could benefit his business, Charlie Thuillier, founder of Oppo Ice Cream, a crowdfunded startup now stocked by Waitrose, said cobots were the most appealing? prediction made by Wallman.

there’s nothing worse than wasting time, and assistants who can carry out our routine tasks will free up our brain power to achieve more, Thuillier said.

It is hoped cobots will make workers more productive and happier by conducting the more repetitive workplace tasks.

cobots will also allow us to change marketing messages to focus on different product benefits for different customers, Thuillier added, because the cobots will be able to process our consumer’s responses to advertisements and indeed the product itself by reading expressions, eye tracking, arousal states and other biometric markers. it’s exciting!?

Four-hour working day

As well as letting cobots do the heavy administrative lifting, UK workplaces could see daily working hours reduced to just four hours. Wallman pointed out that the existing eight-hour arrangements were set up to ‘squeeze as much as possible? out of the workforce, who would conduct routine tasks in factories and offices. With the help of the cobots, the author suggested, humans will become more creative and thrive in a shorter four-hour spell.

Thuillier, however, disputed the suggestion workers would halve their working hours. Rather, time previously spent at a desk would be replaced by constant connection through a smartphone.

however, what this means is more flexible working, more time for people to spend with their families or doing activities they enjoy, which in turn will improve their quality of work. I am dubious that we will ever work less though it’s not in our nature, he said.

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Praseeda Nair is an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.