Why invisible? new payment technology could be worth 1.6bn to small retailers
One in four small UK retailers has lost a sale by failing to offer new payment technology to shoppers, according to new research from Barclaycard.
The study, of over 2, 000 UK consumers and 253 small businessowners, confirmed the growing retail power of so-called next generation? payment methods.
Using digital assistant devices, such as Amazon’s Alexa, shoppers are able to complete conversational? transactions, while one-click? ordering has been offered for several years by major ecommerce outlets by saving card and shipping details into the website.
Almost half of millennial shoppers, between 18 to 34-years old, preferred to make purchases using such methods when buying online.
Some three in ten younger consumers said they had even abandoned a sale after their preferred method wasnt offered, while a majority believed in-store cash transactions would become redundant in the coming years.
The findings revealed a gap in the expectations of consumers and the plans of small business owners with regards to new payment technology.
Just 28 per cent of small retail owners intended to upgrade their systems in the next six months, while a fifth did not think it necessary to accept so-called invisible? payments.
According to Barclaycard, smaller retailers could be forfeiting up to 1.6bn in lost sales every year by failing to respond to consumer demand.
Commenting on the expectation to see new payment technology as part of the shopping experience, Greg Liset, head of small business at Barclaycard, said the figures confirmed small business owners were losing sales and falling behind larger competitors.
Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.
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