On the up Praseeda Nair · 7 December 2016
YourSimpleSite Dedicated to growing the online presence of small businesses
Chris Parker founded YourSimpleSite after realising that there were no website creators on the market that delivered what peopleneeded the most an intuitive system based on the everyday habits of online users. Business Advice spoke to Parker to find out more about how the business began, and his hopes for delivering affordable websites to small business owners. (1) Who are you and what’s your business? My name is Chris Parker and Im the sales and marketing director of YourSimpleSite. YourSimpleSite is an online website builder which exists to help as many businesses to create a great online presence as possible, with the minimum effort possible. We want to open up the world of websites to the hundreds of thousands of small business owners that still don’t have an online presence. We know that a lot of them don’t realise how quick and easy it can be. The idea for YourSimpleSite came from the number of people using Facebook for all online business due to its simplicity. If people can create a Facebook page and keep it up to date with new content, what if a website builder existed that works in a similar way? (2) How long have you been around for? I started putting my ideas on paper early in 2015. Rob the co-founder had a couple of other things he was already working on, which was a little frustrating, but he started developing YourSimpleSite in April 2015. That’s when I got excited. I still have the first screenshot of a website he created from May 2015. The platform has evolved unbelievably since then. (3) How do you make money? Our business model is based on a monthly subscription, designed to be cost-effective for small business owners with even the tightest of budgets. We also have a completely free option, providing a domain name asa sub-domain of our own name “.yoursps.com”. This option features a small banner advert featuring our company logo (it’s never third party advertising). Our users get a free website and in return they do a bit of advertising for us. (4)whatmakes you different and why should people take notice? Even though the website builder market is a competitive one, we fill a unique space in the market. While most website builders use drag and drop technology, we have used a much simpler approach. Instead of requiring our users to learn a new interface to create their website, our website builder takes every day internet use, such as sending an email or posting a photo to social media, and the result is a very easy to use intuitive platform. Even’someone withvery basic skills will recognise what they see on the screen and will be able to use our platform with ease. You can create a website in under 60 seconds we have a live video on our YouTube channel demonstratingit. Also, our websites are created with the latest design trends and technology, so they look modern and work as users expect. (5) What was key in terms of getting started? A co-founder. Ive already mentioned that my co-founder, Rob, is a former colleague. We worked together for a company that sells real-time information systems to the aviation industry. We were both looking for a new project and after throwing around a few other ideas, we decided to pursue YourSimpleSite. I have always been in sales and Rob is a software developer, an extremely talented one at that. There are too many great ideas that are developed, but that no-one ever sees because the creator doesnt have the knowledge or skills to get the product or propositionnoticed. Our skill sets have complimented each other’s from the start and they continue to do so. (6) What’s your biggest achievement to date? Creating a platform that is truly different to anything else on the market. And making it easy for business owners, who never thought they could create a website, to not only create one, but make it successful. (7) What setbacks have you had along the way? There have been several. The main one was our original name YourSinglePageSite.com. Our websites are a single page, but they still work and look like any other website. We spoke to many people that had the immediate reaction of “I need more than one page”. Then as soon as we showed them how it worked, they realised it was exactly what they needed. As a result, we changed the name, even though the functionality remains exactly the same.
ABOUT THE EXPERTPraseeda Nair
Praseeda Nair is an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.