On the up Fred Heritage · 6 January 2016
WantMyBet: The social network harnessing football betting
WantMyBet is a social network that enables people to search and discover the latest football bets from tipsters around the world. Launched in November last year, the site allows users of any experience to share tips and create bets. Born out of an idea shared between three digitally-oriented university mates, the WantMyBet website has so far garnered over 50, 000 views and was trending on Twitter within a few hours of being launched. Business Advice spoke with co-founder Olly JoshI to find out more. (1) Who are you and what is your business? Im Olly, and Im one of the founders of WantMyBet an innovative social network that allows users to search and discover the latest football bets from tipsters all over the world. (2) What inspired you to create WantMyBet? The idea came to us myself and my friends Tom and Will when we were studying at Bournemouth university. We are all big football fans and used to bet every weekend. We used to continually talk about tips and we quickly realised that everyone wanted to prove their’s was the best. There’s a social kudos behind having the best tips. But most people find it difficult to trust the credibility of tips how do you know if the source is legitimate? That’s when we had the idea for WantMyBet. We spotted a gap in the market for a credible platform that could harness the online football betting community. We pitched the idea to a digital agency called Collective, which liked it, and it agreed to let us develop it for an equity share. (3) Explain how the service works. What do you offer users that other similar sites can’t? We are essentially a social network for football betting, which is something the market hasn’t seen so far. The website is built to be accessible to people who don’t normally bet. We want to make it simple for users, and therefore don’t use intimidating language that not everyone will understand we have a glossary of betting-specific terms for first timers. Users can post and share tips and place bets, all in one location. We do not have a betting license but weve integrated with other sites so that users can place bet through us. Our partners include Ladbrokes, William Hill and Boyle Sports. We compare the odds on bets across our partners? sites and offer users the chance to bet, acting as the middle man. (4) How’s the website been received so far? Having spent several years building WantMyBet, we officially launched the site on 20 November last year. After several hours we were trending on Twitter in the UK and our promotional video has received close to a million views on YouTube. To date, we have seen over 50, 000 page views on the site, with around 8, 000 user registrations.
ABOUT THE EXPERTFred Heritage
Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.